Home / Trends In E-Marketing & E-Business / 26 Essential Digital Marketing Statistics to Make Your Marketing Pop in 2017

26 Essential Digital Marketing Statistics to Make Your Marketing Pop in 2017

My new favorite joke about the New Year:

“I want to start a gym called Resolutions. The first two weeks it will have fitness trainers, workout equipment, everything. Then on January 15th, we turn the whole thing into a bar.”

I love that joke because it hints at an unfortunate reality: Only 64% of people keep their resolution past one month. At six months, less than half of us stay resolved.

Many marketers are starting out the New Year with resolutions. We want to know our audiences better, take control of our data, use content more effectively, and more. Statistically, only 46% of us have a chance at beating the status quo.

It takes more than willpower to make a resolution stick. You need a well-informed, strategic plan.

To help you reach your goals in 2017, use these statistics to guide you.

Mobile Marketing

  1. 84 percent of mobile advertisers believe they’re providing a positive experience. Less than half of consumers report their experience was positive. (Unlockd)
  1. We have reached the mobile tipping point: All new data consumption is coming from mobile (TechCrunch).
  1. Over a third of email subscribers read their newsletters exclusively on mobile devices (Informz).
  1. 61% of users are unlikely to return to a mobile site after a negative experience. 40% will go to a competitor’s site (MicKinsey & Company).

Influencer Marketing

  1. Marketers receive an average of $6.85 in earned media value for every $1 spent on influencer marketing (AdWeek).
  1. Over 80% of marketing and communication professionals expect to begin an influencer marketing campaign within the year. (eMarketer).
  1. Influencer campaigns have proven effective for over 80% of marketers who have tried them (eMarketer).
  1. Customers acquired through word-of-mouth (such as influencer marketing) are retained at a 37% higher rate than those acquired through other means (Deloitte).

Social Media Marketing

  1. When social media is part of their buyer’s journey, customers tend to convert at a 129% higher rate. They are also four times as likely to spend significantly more than those without a social component (Deloitte).
  1. Reading or writing social media reviews and comments will influence the shopping behavior of 67% of consumers (PwC).
  1. The average internet user spends nearly two hours browsing social media networks daily (Telegraph UK).
  1. On average, brands only respond to only one out of eight social messages in 72 hours or fewer (Sprout Social).

Content Marketing

  1. 73% of surveyed consumers found that content with a strong personality helps in forming loyal relationships (Econsultancy).
  1. Marketers who prioritize blogging are 13x more likely to realize a positive ROI (Socialemedia).
  1. 61% of the most successful content marketers have a documented strategy, while only 2% of the least successful have one (CMI).
  1. 85% of the most successful deliver content consistently (CMI).
  1. 87% of the most successful say they are able to quickly adjust their content marketing strategy (CMI).

Email Marketing

  1. Email marketing was the top channel for increase in digital marketing spend over the last year, with 61% of marketers increasing their investment (Relevate).
  1. Personalized email messages improve click-through rates and conversions by over 10% (Aberdeen).
  1. The average CTR for email marketing across industries is 3.2% (IBM).
  2. Last year, the average ROI for email campaigns was 4,300% (Copyblogger).
  1. 55% of all emails are opened on mobile devices (emailmonday).

General Digital Marketing

  1. By 2019, video will account for 80% of global internet traffic, and 85% in the US (Cisco).
  1. The average CTR of display ads is .06% (HubSpot).
  1. The CTR for native ads is more than double regular display ads: .33% for mobile, .16% desktop (Business Insider).
  1. Users who are retargeted to are 70% more likely to convert (HubSpot).

Stay Resolved in 2017

These statistics can help you see a clear way forward into the New Year. The biggest takeaway may be that traditional digital marketing’s effectiveness is waning: without retargeting, display and banner ads just don’t compel like they used to. Mobile, email, influencer and content marketing are all vital parts of a successful marketing strategy, each promising a better ROI than traditional PPC alone.

Keeping a New Year’s resolution is tough, but armed with the right information and the will to succeed, you can be prepared to rock 2017. Subscribe to the TopRank Tips Newsletter and our team can help you along the way.


Email Newsletter
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2017. |
26 Essential Digital Marketing Statistics to Make Your Marketing Pop in 2017 | http://www.toprankblog.com

The post 26 Essential Digital Marketing Statistics to Make Your Marketing Pop in 2017 appeared first on Online Marketing Blog – TopRank®.

Click Here For Original Source Of The Article

Check Also

Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords

Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords

Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic]
Writing text ads is a challenge - how can you be compelling enough to drive a conversion with such limited space? There are several tricks of the trade explored in this new infographic. MarketingProfs

Google to Advertisers: Get Your Mobile Landing Pages Ready
Google recently announced that in two weeks, AdWords advertisers can use AMP pages as landing pages for their ads. This provides a seamless user experience when searching through Google and could have implications for page rank. Search Engine Journal

The print catalog era is over -- but Facebook wants to revive it on your iPhone
Do you miss the good old days of ordering from a catalog? Not many do. However, the lifestyle inspiration we all get from magazines is something that we haven't been able to replicate as well with our digital ads. Facebook is trying to close that gap with their new 'Lifestyle Templates'. Business Insider

Amazon Is Opening Up Its Ads Business, and Marketers See a Big Opportunity to Shake Up Search
According to AdWeek, "After testing search-based ads with agencies and brands, Kenshoo (a company that helps marketers manage search spend across platforms) is making Amazon ads readily available to all marketers through an API integration today." AdWeek

Instagram Expands Access to Branded Content Tools
After months of testing, Instagram has granted access to advertisers to its Branded Content tools. These will allow advertisers simplify the process for working with creators (and vice versa). Social Media Today

Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update
The news of Apple's Intelligent Tracking Prevention in Safari has upset the advertising industry - but as usual, we have Google to the rescue. According to Search Engine Land, "Google has developed a new Google Analytics cookie that will be used to capture campaign and conversion data from Safari in a way that conforms with ITP." Search Engine Land

Amazon ‘1-Click’ patent expires today, get ready for faster web-wide checkout
Amazon's patent on '1-Click' checkout has expired - this means that eCommerce platforms can now duplicate this functionality on their own sites. This is expected to reduce cart abandonment for shopping sites and make a more convenient user experience. Marketing Land

73% Of Broadband Consumers Want To Tightly Control Their Personal Data
According to MediaPost: "A large majority (73%) of U.S. broadband consumers express a desire to keep tight control over access to their personal data, with nearly half being very concerned that someone will access the data without their permission, according to a new report by Parks Associates." MediaPost

What were your top digital marketing news stories this week?

We'll come back next week with more top digital marketing news. Have something to share? Email the newsroom or Tweet to @toprank.

The post Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords appeared first on Online Marketing Blog - TopRank®.

Leave a Reply

Your email address will not be published. Required fields are marked *

css.php