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A Year in Blog Posts: TopRank Marketing’s Most Popular Social Media Marketing Posts of 2016


If you look at almost any set of statistics from 2016, it’s pretty clear that business is booming for social platforms. Consumers are lining up in throngs to setup and utilize accounts, and ad spend is steadily increasing each year.

A study from HootSuite found that nearly 50% of consumers have interacted with companies on at least one of their social networks. That’s great news! But don’t celebrate just yet.

As competition continues to rise for consumers attention, brands will need to up the ante on delivering quality social media content to their followers, in preferred formats.

Big Changes in Social Media in 2016

The biggest evolutions in social media that are top of mind focus on one specific tactic: video. The addition of live video to platforms like Facebook as well as brands taking a leap into the Snapchat video pool have revolutionized the way that marketers are interacting on social networks.

To help you close out 2016 on a strong note and have a running start for 2016, here is a list of our five most-shared social media marketing posts for 2016. Enjoy!

Top 5 Social Media Marketing Posts of 2016

#1 – 9 Social Media Marketing Trends That Could Make or Break Your Business in 2017


“The most important thing about social media marketing isn’t always the tech. It’s the people.” -…
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Social Media Marketing is a fantastic mix of people and technology. In one vane, consumer behaviors are creating demand for new technology. While on the other hand, new technology is impacting the way that consumers utilize social media. This post from TopRank Marketing CEO Lee Odden provides a dynamic look at how the combination of people and technology are evolving social media marketing.

#2 – 7 Tips for Marking Your Brand More Likable on Social Media


“The success of your social media efforts boils down to one thing: Likeability.” – @CaitlinMBurgess
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We all want to be liked (online and IRL). For a long time brands have struggled to find the balance between sharing the message they want to convey, and sharing the messages that people actually like to read and interact with. If you’re like most companies, a refresher on what makes brands likable on social media will help you connect with your audience in a more meaningful way.

#3 – How Social Media Can Drive Success on Your Content Marketing Roadtrip


“Social media is the vehicle that drives your content where you want it to go.” – @CaitlinMBurgess
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The world of social media marketing is not a one-way street. Just as with any journey, marketers need to make sure that they have the essentials in place to make for a successful trip. This post shares exactly which pit stops and planning elements need to be included to successfully drive engagement to content via social media.

#4 – 8 Social Media Marketing Hacks to Boost Engagement


“Social media is all about building relationships. So, be consistent, creative and compelling.” -…
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Competition for the attention of customers on social media is fierce. Everyone is “doing social” but that doesn’t necessarily mean that they’re having an actual impact. One way to determine impact of social media marketing efforts is how much (or little) people are engaging with your social profiles. If you’re like most marketers and are searching for some creative hacks to boost your engagement, this post is a must-read.

#5 – 7 Weird Social Media Marketing Habits All Marketers Need to Break NOW


“Once you get into a social media routine, it can be hard to break habits that are hurting your brand.”…
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Everyone has bad habits that they’d like to hide from the world. Unfortunately for social media marketers, those bad habits can very clearly be seen by the outside world. If you want to confidently say that you are one of those brands that has a positive impact and creates value for your community, then make sure you avoid these 7 social media marketing BAD habits.

Take Part in the Social Media Marketing Revolution

The time to hesitate is through. For every hour, day and week that you and your team squeak by with your social media marketing efforts, new and motivated marketers will come in and steal away the attention of your target audience.

I know the year is almost over, but now is an opportune time to take some of your favorite tips from the posts above and incorporate them into your strategy for the remainder of the year. You can also use these posts to trigger ideas for how you’ll tackle social media marketing in 2017!

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© Online Marketing Blog – TopRank®, 2016. | A Year in Blog Posts: TopRank Marketing’s Most Popular Social Media Marketing Posts of 2016 | http://www.toprankblog.com

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Digital Marketing News: ROI Acronyms, Google Ranking Factors and Twitter’s New Look

Digital Marketing News: ROI Acronyms, Google Ranking Factors and Twitter’s New Look

The Hipster’s Guide to ROI [Infographic]
Marketing lingo has expanded and with all of the acronyms, it’s hard to decipher and differentiate combinations of letters. This infographic will show you the most common acronyms and esoteric language related to marketing ROI, giving you an explanation of what they are and why they matter. (LinkedIn Marketing Solutions Blog)

SEMrush Ranking Factors Study 2017
Google ranking factors constantly updates with every major algorithm change. In this report, the 12 most substantial and controversial factors (including website visits, pages per session and content) were chosen to show what impacts search results and to identify consistent patterns in the ranking mechanism that could be helpful to the SEO community. (SEMrush)

Check Out Our New Look!
Twitter has listened to the feedback from its users and have made some updates to the design. Some of the new features include: Typography has been refined to be more consistent with bolder headlines and rounded profile photos, Tweets are now updated instantly on the mobile app with replies, retweets and like counts so you can see real-time conversations and links to articles and websites now open in Safari’s viewer in iOS so you can easily access accounts on websites you’re already signed into. (Twitter Blog)

LinkedIn Adds Images in Comments, New Opportunities for Job Listings
There have been many small yet impactful new updates to LinkedIn recently, due to audience demand. One new feature is you can now add images into comments on posts within the LinkedIn platform. Another boost for LinkedIn is Google’s new tool which helps people find jobs directly through Google search, which sorts through various listings, including LinkedIn. (Social Media Today)

Instagram Stories Now Has 250 Million Daily Active Users, Heating Up Its Rivalry With Snapchat
Instagram Stories is the section of disappearing posts, which recently pulled ahead of Snapchat with an increase of 50 million users in just two months. Instagram also announced that users are now allowed to replay live video instead of it immediately disappearing. (AdWeek)

Google’s Job Listings Search is Now Open to All Job Search Sites & Developers
Google is now offering a formal path for outsiders to add job listings in Google search. Although it doesn’t have an official name, it’s part of the Google for Jobs initiative. You can also track how well your job listings are doing in Google search with a new filter in the Search Analytics report in the Google Search Console. (Search Engine Land)

Oh, How Pinteresting!
Pinterest rolled out a fresh new look for Lens, and instead of only being able to recreate your favorite restaurant dishes at home, Lens can now recognize and recommend outfit ideas including shoes, shirts, hats and other styles. The new interface and built-in tools make it easy to Lens the world around you. (Pinterest Blog)

The Most Important Skills for B2B Tech Marketers
B2B technology marketers rely on many skills for their niche market. The most important skills among Millennials, Generation Xers and Baby Boomers were soft skills, including communication and people management and writing skills. Others included digital media marketing and content marketing. (MarketingProfs)

What were your top digital marketing news stories this week?

We'll be back next week with more top digital marketing news stories. Craving more news in the meantime? Check out TopRank Marketing on Twitter @toprank!

The post Digital Marketing News: ROI Acronyms, Google Ranking Factors and Twitter’s New Look appeared first on Online Marketing Blog - TopRank®.

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