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Trends In E-Marketing & E-Business

Digital Summit Minneapolis: A Look Back at What We Learned

Digital Summit Minneapolis: A Look Back at What We Learned

Parting [ways after an amazing conference] is such sweet sorrow. Your energy is high, your brain is full and you feel the love of other like-minded marketers. Sometimes however, it’s hard to keep that drive alive once the closing keynote has commenced and you resume your normal routine. But what if instead of going about [...]

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Digital Marketing News: Programmatic Ad Challenges, Blockchain & Artificial Intelligence

Digital Marketing News: Programmatic Ad Challenges, Blockchain & Artificial Intelligence

The Challenges of Programmatic Advertising and How to Overcome Them [Infographic]
A new infographic reveals that quality is the biggest issue in programmatic advertising. This includes brand safety, ad fraud and viewability. The good news? There's a way to overcome those challenges using a multi-layered human and technical approach. MarketingProfs

Industry Vets Build A Search Engine On Blockchain To Displace Google
MediaPost reports: "Colin Pape, project lead at Presearch.org, plans to release what he calls a decentralized search engine where no one company controls the content and the data and community members contribute to building the tool." Read on to learn how it will work. MediaPost

Building Lasting Consumer Relationships in Retail [Report]
A new report from Worldwide Business Research (WBR) and Persado shows that 86% of top retail marketers are investing up to multi-millions in AI this year. 69% are already using AI or machine learning within their organization. These marketers expect AI to make them more effective in terms of engagement, manage risk and stay ahead of the competition. Persado

Digital transformation in B2B marketing is slowed by the lack of an adoption strategy
A recent report shows that 21% of marketers surveyed have adopted digital transformation programs -- with 9% of marketers saying they've had a strategy in place for two years and 6% saying they're convinced that their company's digital marketing integration is completely optimized. The Drum

Introducing Watch, a New Platform For Shows On Facebook
Facebook has released a new show-based video platform called 'Watch'. This new platform is similar in functionality to YouTube, but emphasizes serial or episodic content. Watch will also allow video producers to monetize their content, however those details are currently unclear. Facebook Newsroom

Lead Generation to Increase Conversions [Report]
According to Ascend2: "A most important objective for 71% of marketing influencers to achieve with their lead generation strategy is to increase lead-to-customer conversions. This requires improving the quality of lead data – an important objective for half (50%) of marketing influencers." The study also notes that 50% of marketers surveyed also listed lead quality as a top challenge. Ascend2

AdWords mobile extensions get major upgrades with tappable sitelinks & more visible content
Google has announced that AdWords mobile sitelinks are becoming interactive, and they'll begin to emphasize callouts and structured snippets on mobile. These extensions are going to fall in-line with ad copy. Search Engine Land

Snapchat Acquired Location Measurement Company Placed for $135 Million
Snapchat recently released how much they paid to acquire Placed in an effort to increase advertising effectiveness -- a cool $135.2 million. Coupled with their recent acquisition of Zenly, it appears that Snapchat is gearing up for more data and location driven features and advertising features. AdWeek

What were your top digital marketing news stories this week?

We'll be back next week with more news and insights from the wild world of digital marketing - stay tuned or follow us on Twitter @toprank for daily updates.

The post Digital Marketing News: Programmatic Ad Challenges, Blockchain & Artificial Intelligence appeared first on Online Marketing Blog - TopRank®.

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Lee Odden Shares Ways to Supercharge Your Content with Influencer Marketing

Lee Odden Shares Ways to Supercharge Your Content with Influencer Marketing

Sitting across the aisle from a renowned digital marketing strategist and speaker on a daily basis has tendency to allow you to take for granted the knowledge stockpile that is just a few feet away. Tuesday was a good reminder of that. When Lee Odden, CEO of TopRank Marketing, promised the crowd at the 2017 [...]

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How to Write a Paragraph in 2017 (Yes, the Rules Have Changed)

How to Write a Paragraph in 2017 (Yes, the Rules Have Changed)

You want people to read your content, right? That’s why you wrote it in the first place. But getting people to read your content in today’s world of speedy news, food, and pleasure is a challenge. You’re not just competing with other writers, but with everything online — cat videos, Kardashian gossip, Game of Thrones,(...)

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6 Good (and 2 Bad) B2B and B2C Value Proposition Examples

6 Good (and 2 Bad) B2B and B2C Value Proposition Examples

An email subscriber recently wrote in and asked for specific examples of five great value propositions. So, we have six specific examples to share … plus two examples showing what to avoid.

The post 6 Good (and 2 Bad) B2B and B2C Value Proposition Examples appeared first on MarketingExperiments.

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Learn how to Become a Better Storyteller with Insights from GoDaddy’s Shawn Pfunder

Learn how to Become a Better Storyteller with Insights from GoDaddy’s Shawn Pfunder

Storytelling is a buzzword that has made it’s way around the marketing block several times. And as GoDaddy’s Editor in Chief, Shawn Pfunder, shared, storytelling continues to be relevant because our brains are insatiable for stories. Through stories of his own ranging from Christian Slater impersonations to a death-defying Grandfather, Shawn showed attendees at Digital [...]

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Elevate your Marketing Career with One Simple Word: Strategy

Elevate your Marketing Career with One Simple Word: Strategy

Not everyone can say that within 4 years, they went from being an individual contributor to the VP of a billion dollar company. McLean Donnelly can. How did he do it? As someone with a design background, you might expect the answer was jaw-dropping designs. But that is only part of the magic. It is [...]

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Using Audio to Engage in a Connected World #DSMPLS

Using Audio to Engage in a Connected World #DSMPLS

Have you ever heard a song in the morning, only to have it stubbornly stick in your head all day long, even though you don’t care for it? Of course you have. It happens to all of us, and there’s a clear explanation for it. “People remember things via audio signal better, longer, and stronger [...]

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Taming the Wild Wild West of Social Media Digital Reputation #DSMPLS

Taming the Wild Wild West of Social Media Digital Reputation #DSMPLS

In the Wild, Wild West of Social Media Digital Reputation, employees create social accounts without governance. But, are they on brand? At the Digital Summit Minneapolis, #DSMPLS, Casey Hall,Thomson Reuters, shared a process for taming the horses and adding governance to the stable. The Audit Start by searching your company name and all variations of [...]

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5 Ingredients to Master the Perfect Content Marketing Recipe #DSMPLS

5 Ingredients to Master the Perfect Content Marketing Recipe #DSMPLS

Creating content day in and day out is exhausting. Constantly coming up with creative ideas and pushing yourself to come up with things you’ve never thought of is incredibly hard. But luckily, TopRank Marketing’s Executive Content Chef, Ashley Zeckman, was in the kitchen to help us cook up strategies for content creation at Digital Summit [...]

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