On Google, there are more than 14 million results for the phrase “influencer marketing”. And within those result, most of what you’ll find are “What is Influencer Marketing?” posts (P.S. you can find one from us here). But the problem is that most of these posts have a different variation of what influencer marketing is, [...]
Recently rank checker started hanging on some search queries & the button on the SEO Toolbar which launched rank checker stopped working. Both of these issues should now be fixed if you update your Firefox extensions.
If ever the toolbar button doesn't work one can enable the Menu bar in Firefox, then go under the tools menu to the rank checker section to open it.
Years ago we created a new logo for rank checker which we finally got around to changing it today. :)
Marketing is a challenging profession, full stop. But some flavors of marketing are trickier than others. Healthcare marketers have the same obstacles and issues other marketers do, and they have to contend with strict brand guidelines and stricter federal regulations. It’s like the old saying: “Ginger Rogers did everything Fred Astaire did, only backwards and [...]
These days, workplace culture is becoming a defining characteristic for most companies—as well as a marketing tool to retain and attract top talent. As a result, I’m often asked by industry peers and hopeful job seekers what it’s really like to work at TopRank Marketing. The honest truth? It’s hard work. But, that’s the nature [...]
Every good gardener knows there are two types of flowering plants: Annuals and perennials. Annuals bloom once and have to be replanted the next growing season. Perennials stick around; they continue to flower year after year. Most blog posts are annuals. You publish them, they generate views and shares for a while, and then they [...]
30 Habits of Highly Productive Content Teams [Infographic]
A successful content team needs to work together well, despite several moving parts. What gets them there are the habits they create, like looking everywhere for content ideas and consistently handling ad-hoc content requests. Content Marketing Institute
Google is trying to turn Image Search into a shopping tool
Google is seemingly turning its image search into a shopping tool -- a new feature called style ideas shows users looking for fashion merchandise what the items they select would look like with other items for sale. recode
Snapchat will tell brands how many people saw their ads, then visited their stores, restaurants
Snapchat is allowing brands to see whether the amount of people who have seen their ads translates into in-store visits. They can do this by determining when a user is using Snapchat in a store location, whether or not they've seen the respective ad. Marketing Land
The Most In-Demand Marketing Skills in 2017
What are the most in-demand skills for a marketer to have in 2017? Recent research shows that digital marketing, creative services and marketing operations are the top skills in terms of function. MarketingProfs
If Ads Run Next to Offensive Content, This Programmatic Platform Gives Brands Their Money Back
AdWeek reports: While brand-safety concerns on YouTube in recent weeks have given automated ad buying a black eye, MediaMath today announced a measure to make its clients feel better protected. The programmatic player is refunding brands if their ads, per a press release, “run on previously determined unsafe inventory” with a system dubbed Curated Market." AdWeek
Local Search and Online Reviews Survey 2017
A recent study shows the importance of authentic online reviews -- since 50% of consumers always look at reviews, and 70% of consumers read reviews throughout the buying cycle. ReviewTrackers
Instagram Adds 'Collections' to Help Organize Ideas on the Platform
Social Media Today reports: "Instagram’s adding a new option for users to save posts they like into collections so they can easily access them at a later stage. Collections are effectively an extension of the ‘Save’ tab, and may prove a useful addition for those who use the platform for shopping or planning purchases, an area which Instagram is working to build upon." Social Media Today
Study: Pre-Roll Ads Are Least Intrusive With Best Recall
A new study shows that consumers find pre-roll ads less intrusive than other forms of advertising, and they also have the best recall on mobile devices and on desktop. MediaPost
What were your top digital marketing news stories this week?
We'll be back next week with more top digital marketing news. If you're dying for more in the meantime, follow @toprank or sound off in the comments.
Social media has become an important and necessary tactic within the digital marketing strategies of companies large and small—and it’s not hard to see why. Social media is part of the fabric of our daily lives, which gives brands and marketers the opportunity to create important connections with their desired audience. But with nearly every [...]
Have you ever wondered what 10-year-old you would think about what you’re doing now? Specifically, the way you talk about what you’re doing? Here’s a bunch of marketing terms you probably use (and hate), which would cause 10-year-old you to pack up your Pogs and beat it.
Keyword cannibalization is a common issue that applies to all types of websites. To make matters worse, some marketers are not aware that their website might be facing this issue. Instead, marketers often look at a website on a page-by-page basis instead of the whole website when it comes to targeting keywords. In fact, many [...]
This June, conversion kings and queens from across the land are preparing to dine on a feast of glorious digital marketing knowledge, served up by an elite selection of speakers. Here’s the agenda for Unbounce’s Call to Action Conference: three full days of carefully curated marketing talks, workshops, networking events and parties. (Did we mention that blog readers get discounted tickets?)