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Trends In E-Marketing & E-Business

How to Choose Dynamic Images for Your Blog Posts

I’m a content writer, not a graphic designer. My job is to make the words dance, to convey useful information in an entertaining way. As such, for a long time visuals were just an afterthought for me. Yeah, a blog needs a header image. So after I’m done writing I’ll slap something on there, check [...]

The post How to Choose Dynamic Images for Your Blog Posts appeared first on Online Marketing Blog - TopRank®.

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How to Make the Switch to Content-Driven SEO #MNBlogCon

TopRank Marketing’s Joshua Nite made his debut on the speaker circuit this past weekend at the 8th annual Minnesota Blogger Conference held at Concordia University in St. Paul. Charming the crowd with his unique brand of wit, creativity, mad content marketing expertise, and numerous “cats with hats” references, Josh delivered a The Good Place-themed presentation [...]

The post How to Make the Switch to Content-Driven SEO #MNBlogCon appeared first on Online Marketing Blog - TopRank®.

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Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look

Google is taking note of companies that are committed to solving people's problems, and companies that are leaving people disappointed. Learn how the search engine is leaving you clues that can help you become a better SEO — and a better marketer in general.

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Digital Marketing News: Twitter Happening Now, Snapchat Context Cards, LinkedIn Video Ads

Video Ads Are Finally Coming to LinkedIn (client) – When LinkedIn began allowing users to upload videos in August, video ads seemed like an inevitability, and they are now one step closer. LinkedIn announced today that it is running a closed beta test of video for sponsored content “with a limited number of advertisers.”  AdWeek Twitter [...]

The post Digital Marketing News: Twitter Happening Now, Snapchat Context Cards, LinkedIn Video Ads appeared first on Online Marketing Blog - TopRank®.

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8 Ways to Make Old and Boring Topics Feel New and Exciting Again

I get it. You don’t want to be one of the millions of bloggers stuck in the land of sameness — indistinguishable as you parrot the same old advice everybody else does. You want your voice to be heard, and you want it to feel vibrant, fresh and new. But your blog topic feels threadbare,(...)

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Will More Tweet Space Equal More Value for Your Twitter Audience?

Last month, Twitter made big headlines after announcing it was in the midst of testing 280-character tweets as a way to give users more room to “express” themselves. The announcement came a little more than a year after Twitter stopped including links and photos in character counts. “We want every person around the world to [...]

The post Will More Tweet Space Equal More Value for Your Twitter Audience? appeared first on Online Marketing Blog - TopRank®.

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Making B2B Marketing Gold: A Look Back at MarketingProfs B2B Marketing Forum #MPB2B

To open up the 2017 MarketingProfs B2B Marketing Forum, Chief Content Officer Ann Handley shared a challenge for attendees to keep top of mind while at the conference (in addition to tap dancing, but more about that later): #1 – Find Your Squad This has been a running theme for the B2B Marketing Forum for [...]

The post Making B2B Marketing Gold: A Look Back at MarketingProfs B2B Marketing Forum #MPB2B appeared first on Online Marketing Blog - TopRank®.

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Content Marketing Platform BuzzSumo Acquired by Brandwatch

It’s no mystery that I’m a big fan of BuzzSumo. I’ve been a customer since they launched and have advocated for the platform in blog posts, interviews and marketing presentations all over the world – including keynoting at the BuzzSumo ContentSEO conference in New York. I’ve also been a fan of Brandwatch after my pal [...]

The post Content Marketing Platform BuzzSumo Acquired by Brandwatch appeared first on Online Marketing Blog - TopRank®.

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Learn How to Connect Actions to Results Using Marketing Attribution

We’ve all been there. The big marketing campaign you spent months on just ended, it was a smashing success! Champagne was popped, there were pats on the back all around, life was good. But when the dust finally settles, you’re left staring a mountain of data square in there eyes, wondering if the marketing attribution [...]

The post Learn How to Connect Actions to Results Using Marketing Attribution appeared first on Online Marketing Blog - TopRank®.

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How to Think About Email Capture Forms Like a Customer

What keeps customers from filling out one of your email capture forms? Is it because they don't believe you will deliver what you say? Is it because it's too long? Too short?

The post How to Think About Email Capture Forms Like a Customer appeared first on MarketingExperiments.

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