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Digital Marketing News: Behavioral Analysis, Instagram Revamp and Local Search Rankings

Using Behavioral Analysis to Improve Marketing ROI [Infographic]
This infographic shows how behavioral analysis shows you how to know your audience and maximize your budget by using behavioral analysis, much like Kraft did when they were contemplating removing artificial colors and preservatives from their classic mac & cheese. Social Media Today Instagram Just Revamped Instagram Direct, Which Now Has 375 Million Monthly Users
Instagram recently announced that the platform is adding disappearing photos and videos — originally released last year — to their Instagram Direct feature. The feature now has 375 million average monthly users, compared to 300 million in November. AdWeek Top Local Search Ranking Factors in 2017
Moz recently conducted their 2017 survey of local search ranking factors. The top 10 local pack finders include proximity of address to point of search, physical address in city of search and proper GMB category associations. Search Engine Journal Keep fans engaged with Cards & End Screens as we say goodbye to Annotations Editor
On May 2nd, YouTube is officially retiring Annotations Editor, giving way to the popularity of End Screens and Cards. The latter are much more mobile friendly, and Annotations Editor has experienced a 70% drop in use since their launch. YouTube Helping brand marketers measure the impact of their advertising
Twitter recently announced their heavy investment in providing brand marketers the metrics they need to measure their impact in terms of reach, influence and action. They are doing so by “taking [their] commitment a step further and are excited to announce multiple new relationships with industry-leading third-party measurement providers that enable marketers to measure the reach of their video ad campaigns.” Twitter Call-To-Action Units
Facebook has announced: “You can add call-to-action (CTA) units to your Instant Articles to help create direct relationships with your most loyal readers on Facebook. These units appear inline in your Instant Articles and feature the same native speed and responsiveness readers enjoy in all Instant Articles.” Facebook Facebook Tests Live Split-screen Broadcasts: This Week in Social Media
Facebook is now allowing personal accounts to go live in split-screen mode via different devices on the same broadcast. If this experiment goes well, it’s possible they’ll roll this feature out to company pages. Social Media Examiner 2017 U.S. Cross-Platform Future in Focus
A new study from comScore has examined important digital sectors of cross-platform media from 2016. Key topics include the shift to mobile, apps and digital properties, and the mobile share of online shopping and commerce. comScore What were your top digital marketing news stories this week? We’ll be back next week with more top online marketing news. If you’re thirsty for more in the meantime, follow @toprank on Twitter!

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Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords

Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords

Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic]
Writing text ads is a challenge - how can you be compelling enough to drive a conversion with such limited space? There are several tricks of the trade explored in this new infographic. MarketingProfs

Google to Advertisers: Get Your Mobile Landing Pages Ready
Google recently announced that in two weeks, AdWords advertisers can use AMP pages as landing pages for their ads. This provides a seamless user experience when searching through Google and could have implications for page rank. Search Engine Journal

The print catalog era is over -- but Facebook wants to revive it on your iPhone
Do you miss the good old days of ordering from a catalog? Not many do. However, the lifestyle inspiration we all get from magazines is something that we haven't been able to replicate as well with our digital ads. Facebook is trying to close that gap with their new 'Lifestyle Templates'. Business Insider

Amazon Is Opening Up Its Ads Business, and Marketers See a Big Opportunity to Shake Up Search
According to AdWeek, "After testing search-based ads with agencies and brands, Kenshoo (a company that helps marketers manage search spend across platforms) is making Amazon ads readily available to all marketers through an API integration today." AdWeek

Instagram Expands Access to Branded Content Tools
After months of testing, Instagram has granted access to advertisers to its Branded Content tools. These will allow advertisers simplify the process for working with creators (and vice versa). Social Media Today

Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update
The news of Apple's Intelligent Tracking Prevention in Safari has upset the advertising industry - but as usual, we have Google to the rescue. According to Search Engine Land, "Google has developed a new Google Analytics cookie that will be used to capture campaign and conversion data from Safari in a way that conforms with ITP." Search Engine Land

Amazon ‘1-Click’ patent expires today, get ready for faster web-wide checkout
Amazon's patent on '1-Click' checkout has expired - this means that eCommerce platforms can now duplicate this functionality on their own sites. This is expected to reduce cart abandonment for shopping sites and make a more convenient user experience. Marketing Land

73% Of Broadband Consumers Want To Tightly Control Their Personal Data
According to MediaPost: "A large majority (73%) of U.S. broadband consumers express a desire to keep tight control over access to their personal data, with nearly half being very concerned that someone will access the data without their permission, according to a new report by Parks Associates." MediaPost

What were your top digital marketing news stories this week?

We'll come back next week with more top digital marketing news. Have something to share? Email the newsroom or Tweet to @toprank.

The post Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords appeared first on Online Marketing Blog - TopRank®.

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