Is your B2B marketing a skyscraper or a sandcastle? It’s no fun to spend a day on the beach creating your dream house, only to have the tide wipe it out. But if you were planning on moving in with your spouse and kids…well, that would be a problem. It takes planning and strategy to build something that will stand the test of time. Right now, too many B2B marketers are building their empire–and betting the future of their business–on nothing but sand and water. If your organization is building without a foundation, you’re not alone. We’ve all seen the stats: Nearly two thirds of B2B marketers have no documented content marketing strategy. So it’s not surprising only 30% say their efforts are effective. It’s time to develop a new blueprint for success. To help marketers start breaking the sandcastle mindset, the team at TopRank Marketing has partnered with MarketingProfs to produce a new eBook, “How to Build Your B2B Marketing Empire from the Ground Up.” The eBook is an introduction to the 10th annual MarketingProfs B2B Marketing Forum. In celebration of the forum’s “Build to Last” theme, it features advice from some Frank-Lloyd-Wright-caliber marketing architects. In the eBook, you will learn how to build a B2B marketing strategy designed to stand the test of time:
- The three fundamental questions a good strategy should answer
- The elements of an unshakeable foundation
- The ideal characteristics of your marketing team
- How to build your career to last
And much more. Take a peek at the eBook’s skyscraping insights with the quotes below, and share them with your own construction crew: Michael Brenner: “Effective marketing programs focus on helping customers first.” tweet this Andy Crestodina: “Decide what success looks like in Google Analytics and track that goal specifically.” tweet this Doug Kessler: “Your B2B Marketing ‘rebar’ is a clear, compelling sense of who you are & the unique things you bring to the table.” tweet this Chris Moody: “If your marketing strategy isn’t on paper (or digital), it isn’t happening.” tweet this Jay Acunzo: “A willingness to break from ‘best practices’ and go craft on your own is an essential part of building a B2B marketing strategy.” tweet this Scott Monty: “Without a doubt, one of the most important qualities for anyone in the marketing field is curiosity.” tweet this Lee Odden: “A successful career in B2B marketing requires: understanding what you want to achieve, honest assessment of your skills & a map for closing the gap.” tweet this Mitch Joel: “Find team members who can make fast decisions, but take the time to nurture the right results.” tweet this Jason Miller: “Take a cue from KISS: Four unique team members sitting together, synced up beautifully to deliver a marketing experience.” tweet this Jen Slaski: “Hire people who are naturally passionate but instill the importance of asking, ‘What’s our goal?’” tweet this Ann Handley: “Build teams that try to understand what it’s really like in your customer’s world.” tweet this Ready to break ground on a new B2B marketing empire? Join us at the 10th Annual MarketingProfs B2B Marketing Forum.
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