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Expert Copywriters Take On the Age-Old Question: Clear or Clever? [VIDEO]

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Image by Ryan McGuire via Gratisography.

Since the beginning of humankind, philosophers and laypeople alike have pondered the meaning of life. But what I really want to know is: Should copy be clear, clever or concise?

It’s the age-old copywriting question. Sure clever may get you a laugh, a giggle, a chortle, a chuckle… even a guffaw — but if it’s not clear, then does it even matter?

Now I’m not trying to ruffle any feathers. I’m no copywriting expert, so my lowly opinion on the matter is next to irrelevant. But a few months ago Unbounce hosted an event (coughCall to Action Conferencecough) featuring a ton of talented copywriters, so we asked them for their opinion. And we filmed it.

Check it out.

So what do you think? Do you agree with the experts? Let us know in the comments below — we’d love to hear from you!

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