Home / Trends In E-Marketing & E-Business / Expert Interview: How Humana uses Voice of Customer data and Creates “Super Tests” to drive customer engagement

Expert Interview: How Humana uses Voice of Customer data and Creates “Super Tests” to drive customer engagement

loveridge_title-screenMike Loveridge is the Head of Digital Conversion Optimization at Humana. In his position, he has conducted more than 300 tests, and achieved a 70%+ win rate. No matter how you slice it, he is an expert in the field of conversion rate optimization.

Back in February, Courtney Eckerle, Managing Editor, MarketingSherpa sat down with Loveridge at the MarketingSherpa Summit in Las Vegas to talk about Humana’s testing and optimization practices.

In this short interview, Loveridge discusses the benefits of Voice of Customer data, and how Humana creates “Super Tests” by testing the component parts of webpages before doing a radical redesign.

You might also like:

Humana on the power of iterative testing

Homepage Optimization: Tips to ensure site banners maximize clickthrough and conversion

Conversion Rate Optimization: Building to the Ultimate Yes

Click Here For Original Source Of The Article

Check Also

5 Outdated Content Marketing Tactics (And What to Do Instead)

Can I interest anyone in an iPhone? No, not the iPhone 8 or X. I’m talking about this bad boy: No takers? But it has a 320X480 pixel screen, 128 Mb of RAM, and a single 2-megapixel camera! Back in 2007, this was the hottest phone on the market. People lined up in front of [...]

The post 5 Outdated Content Marketing Tactics (And What to Do Instead) appeared first on Online Marketing Blog - TopRank®.

Leave a Reply

Your email address will not be published. Required fields are marked *

css.php