Home / Trends In E-Marketing & E-Business / MarketingProfs B2B Marketing Forum: The Most Magical Marketing Conference on Earth #MPB2B

MarketingProfs B2B Marketing Forum: The Most Magical Marketing Conference on Earth #MPB2B


When I woke up on Monday morning, I was sad. The only thing I can think to compare it to is taking an amazing vacation in a warm sunny spot, and getting back home to blistery weather and cloudy skies. I had just spent a week with some of my amazing team members at the Disneyland of marketing conferences, the MarketingProfs B2B Marketing Forum and it was time to get back to reality.

Ann Handley (or Mary Poppins for the sake of this blog post) and her team at MarketingProfs have created something truly magical. From the moment you walk in the door to the time you board your plane home, you feel like you’re surrounded by people that “get you” and experience the same B2B marketing struggles that you do. 

Last week, we had the honor of attending the 10th anniversary of the forum and could not have been more giddy for the opportunity. We attended some awesome sessions, met amazing people, connected with some of our favorite clients and friends, hosted a TopRank Marketing fiesta (complete with a caricature artist) and dove head first into the experience.

For those of you who weren’t able to attend (although I would strong suggest attending next year if you can), we’ve put together some highlights from our magical adventure through the MarketingProfs B2B Marketing Forum.

B2B Marketing Insights From Amazing Speakers

9 Sizzling Influencer Activation Tips from Lee Odden


What makes someone influential? Is it popularity? Is it celebrity? Is it the fact that they have niche expertise? And how do you identify, activate and continue to build on your relationships with influencers? In his session, TopRank Marketing CEO Lee Odden delivered actionable tips, tools and examples that answered all these questions and more.

If you’re not affecting a change in action then you’re not doing influencer marketing right. @leeodden
Click To Tweet

Read the full post here: Influencer Activation Tips


6 Truth Bombs Every B2B Marketer Needs to Hear About Creativity


The creative struggle is real for marketers. Creativity is necessary and intertwined with everything we do. But we often find ourselves aspiring to be more creative than actually harnessing what’s already inside us as creators. In this post, Jay Acunzo, founder, host and writer of Unthinkable.fm, drops a few truth bombs about creativity that will inspire new confidence in your abilities.

Our jobs are not to be creative. Our jobs are to create. @jayacunzo
Click To Tweet

Read the full post here: Creativity Truth Bombs


Insanely Effective Content Marketing with LImited resources, Budget & Time


The C-Suite is becoming more and more frustrated with marketing performance. More times than not, marketing is seen as a cost center, not a profit center. Now more than ever, marketers have an opportunity to shift the perspective and hyper-focus on what really matters. GE Digital’s Chris Moody took a deep dive into what’s wrong with B2B marketing today, and steps that marketers can take to mend what’s broken.

The best way to get more resources is to get results first. @cnmoody
Click To Tweet

Read the full post here: Insanely Effective Content Marketing


How to Build An Owned Media Empire with Epic B2B Content Marketing


We are creating more and more content to the point that our audiences are overwhelmed and having trouble finding the gems amongst all of the garbage. If you really want to rock your B2B content then Jason Miller of LinkedIn is just the person to listen to. Jason shared helpful tips on everything from building your strategy to creating big rock content and repurposing.

When you lead conversations that matter, you give audiences a reason to follow. @jasonmillerca
Click To Tweet

Read the full post here: Epic B2B Content Marketing


Learn How to Turn Your B2B Content Marketing Into A Profit Center


When the Godfather of Content Marketing, Joe Pulizzi has a session that describes how to profit from content creation, it’s time to pay attention. Why? Who better to speak on the subject than someone who has built a content media company from the ground up, with enormous success?

I can’t show you how to make money from your audience if you don’t have an audience. @joepulizzi
Click To Tweet

Read the full post here: Content Marketing Profit Center


Marketer or Mind-Reader? 3 Ways to Find Out What the B2B Buyer is Thinking


When it comes to creating quality content that informs, entertains, engages and inspires action from our target audience, we marketers wish we knew one thing: exactly what our audience is thinking. While that may not be exactly possible, Aberdeen Group’s Director of Content Strategy Matthew T. Grant and Research Analyst Andrew Moravick shared three options for getting closer to savant status during their session.

If you could write your customer’s mind, what would you write? @matttgrant
Click To Tweet

Read the full story here: Marketer or Mind-Reader?


Learn How to Launch an Integrated Strategy for Account Based Marketing


The most successful account based marketing strategies integrate sales and marketing efforts. In this piece, Jon Miller, CEO of Engagio details the difference between traditional demand gen & account based marketing, and provides actionable tips on how sales and marketing teams can coordinate.

ABM is alignment w/ marketing, sales & current customers to engage target accounts. @jonmiller
Click To Tweet

Read the full post here: Integrated ABM Strategy


Can Marketers Really Generate Sales on Social Media?


While social media marketing has existed for over five years, many marketers don’t inherently look to social as a means of driving revenue. In this session, John Foley Jr. and Karen DeWolf of InterlinkOne provide tactics for using social media as a prospecting tool. They also answer some burning social media marketing questions in a Q&A.

If you’re using social media to drive revenue, prospecting is the winning strategy. @johnfoleyjr
Click To Tweet

Read the full post here: Sales on Social Media


The Importance of Storytelling in Content Marketing


As content marketers, we need to be in the business of storytelling if we want our content to resonate and inspire. In his presentation, Chief Creative Officer and Co-Founder of Contently, Shane Snow, dove into why storytelling is so important and provided a framework for telling those stories better.

When you engage in a story, your brain lights up. @shanesnow
Click To Tweet

Read the full post here: Importance of Storytelling

Putting What We Learned Into Practice

I may have been sad on Monday morning but now that reality has settled in, I’m excited to put everything that I learned into practice with my team at our home office. You had better believe that we’re counting down the days until we get to return to the magical land that is the MarketingProfs B2B Marketing Forum.

If you attended the event or just read the buzz online, what do you think was the most important takeaway from the event?

Disclosure: LinkedIn Marketing is a TopRank Marketing client.

Email Newsletter
Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2016. |
MarketingProfs B2B Marketing Forum: The Most Magical Marketing Conference on Earth #MPB2B | http://www.toprankblog.com

The post MarketingProfs B2B Marketing Forum: The Most Magical Marketing Conference on Earth #MPB2B appeared first on Online Marketing Blog – TopRank®.

Click Here For Original Source Of The Article

Check Also

Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords

Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords

Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic]
Writing text ads is a challenge - how can you be compelling enough to drive a conversion with such limited space? There are several tricks of the trade explored in this new infographic. MarketingProfs

Google to Advertisers: Get Your Mobile Landing Pages Ready
Google recently announced that in two weeks, AdWords advertisers can use AMP pages as landing pages for their ads. This provides a seamless user experience when searching through Google and could have implications for page rank. Search Engine Journal

The print catalog era is over -- but Facebook wants to revive it on your iPhone
Do you miss the good old days of ordering from a catalog? Not many do. However, the lifestyle inspiration we all get from magazines is something that we haven't been able to replicate as well with our digital ads. Facebook is trying to close that gap with their new 'Lifestyle Templates'. Business Insider

Amazon Is Opening Up Its Ads Business, and Marketers See a Big Opportunity to Shake Up Search
According to AdWeek, "After testing search-based ads with agencies and brands, Kenshoo (a company that helps marketers manage search spend across platforms) is making Amazon ads readily available to all marketers through an API integration today." AdWeek

Instagram Expands Access to Branded Content Tools
After months of testing, Instagram has granted access to advertisers to its Branded Content tools. These will allow advertisers simplify the process for working with creators (and vice versa). Social Media Today

Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update
The news of Apple's Intelligent Tracking Prevention in Safari has upset the advertising industry - but as usual, we have Google to the rescue. According to Search Engine Land, "Google has developed a new Google Analytics cookie that will be used to capture campaign and conversion data from Safari in a way that conforms with ITP." Search Engine Land

Amazon ‘1-Click’ patent expires today, get ready for faster web-wide checkout
Amazon's patent on '1-Click' checkout has expired - this means that eCommerce platforms can now duplicate this functionality on their own sites. This is expected to reduce cart abandonment for shopping sites and make a more convenient user experience. Marketing Land

73% Of Broadband Consumers Want To Tightly Control Their Personal Data
According to MediaPost: "A large majority (73%) of U.S. broadband consumers express a desire to keep tight control over access to their personal data, with nearly half being very concerned that someone will access the data without their permission, according to a new report by Parks Associates." MediaPost

What were your top digital marketing news stories this week?

We'll come back next week with more top digital marketing news. Have something to share? Email the newsroom or Tweet to @toprank.

The post Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords appeared first on Online Marketing Blog - TopRank®.

Leave a Reply

Your email address will not be published. Required fields are marked *