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Online Marketing News: 139 Instagram Stats, Overweight Online Ads and Content Insights

139 Stats and Facts About Instagram [Infographic]
A new infographic has highlighted 139 fun facts and stats about Instagram. Notably, the network brought in an estimated $1.53 billion in advertising revenue and accounted for 8.4% of Facebook’s total advertising revenue. Another fun tidbit – if Selena Gomez were a country, and her followers were a population, she’d be the 12th most populous country in the world. MarketingProfs 40% of Online Ads Are Found to Be Overweight and Slow Sites
A recent report showed that 40% of online ads are ‘overweight’ and are slow to load, causing advertisers’ content to not show up to users. Publishers like Business Insider have taken measures to notify their advertisers that their ads need to be within a certain size to guarantee visibility. Ad Age 5 Research Insights to Drive Your Content Marketing
Content Marketing Institute and Marketing Profs’ annual survey showed there are very specific drivers of content marketing success: Increased efficiency and quality, strategy development, adequate time allocation and management support, to name a few. Content Marketing Institute Snapchat Is Growing Thanks to Older Americans, While Millennial Usage Declines
Snapchat grew to 70.4 million users this year, with 45-54 year-olds being the fastest growing demographic. However, those users still only account for 6.4% of all Snapchat users. AdWeek YouTube viewers now consuming 1B hours of video content a day
Marketing Land reports: “YouTube says people around the world are now consuming a billion hours of video content per day on the site. According to the announcement, the milestone was reached last year, but YouTube only shared the news [Monday].” Marketing Land Instagram now allows multi-photo posts and extended Carousel Ads
Instagram users are now allowed to share multiple photos and videos in one post, and the platform has increased carousel units to 10 different photos and videos. For advertisers, carousels can serve as visual storytelling for campaigns, increasing interest of the viewer and campaign awareness. ClickZ Customer Brand Satisfaction Drives Email Engagement, Study Shows
A recent study shows that happy customers are more engaged in branded emails — half of consumers surveyed said they often or always subscribe to a brand’s email list if they’re satisfied with their products or services. Conversely, only 23% of unsatisfied customers often or always subscribe to that brand’s email list. MediaPost Facebook’s Rolling Out a New Page Inbox to Manage Page, Messenger and Instagram Comments in One Place
Social Media Today reports: “Facebook’s rolling out an update for Pages that changes the standard “Messages” tab into a redesigned “Inbox”. This Inbox will enable brands to manage their Messenger messages, Facebook posts, and Instagram comments in one centralized hub, reducing the need to log in on different platforms to manage communications.” Social Media Today What were your top online marketing news stories this week? I’ll be back next week with more online marketing news. If you have something to share, sound off in the comments or Tweet to @toprank!

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Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords

Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords

Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic]
Writing text ads is a challenge - how can you be compelling enough to drive a conversion with such limited space? There are several tricks of the trade explored in this new infographic. MarketingProfs

Google to Advertisers: Get Your Mobile Landing Pages Ready
Google recently announced that in two weeks, AdWords advertisers can use AMP pages as landing pages for their ads. This provides a seamless user experience when searching through Google and could have implications for page rank. Search Engine Journal

The print catalog era is over -- but Facebook wants to revive it on your iPhone
Do you miss the good old days of ordering from a catalog? Not many do. However, the lifestyle inspiration we all get from magazines is something that we haven't been able to replicate as well with our digital ads. Facebook is trying to close that gap with their new 'Lifestyle Templates'. Business Insider

Amazon Is Opening Up Its Ads Business, and Marketers See a Big Opportunity to Shake Up Search
According to AdWeek, "After testing search-based ads with agencies and brands, Kenshoo (a company that helps marketers manage search spend across platforms) is making Amazon ads readily available to all marketers through an API integration today." AdWeek

Instagram Expands Access to Branded Content Tools
After months of testing, Instagram has granted access to advertisers to its Branded Content tools. These will allow advertisers simplify the process for working with creators (and vice versa). Social Media Today

Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update
The news of Apple's Intelligent Tracking Prevention in Safari has upset the advertising industry - but as usual, we have Google to the rescue. According to Search Engine Land, "Google has developed a new Google Analytics cookie that will be used to capture campaign and conversion data from Safari in a way that conforms with ITP." Search Engine Land

Amazon ‘1-Click’ patent expires today, get ready for faster web-wide checkout
Amazon's patent on '1-Click' checkout has expired - this means that eCommerce platforms can now duplicate this functionality on their own sites. This is expected to reduce cart abandonment for shopping sites and make a more convenient user experience. Marketing Land

73% Of Broadband Consumers Want To Tightly Control Their Personal Data
According to MediaPost: "A large majority (73%) of U.S. broadband consumers express a desire to keep tight control over access to their personal data, with nearly half being very concerned that someone will access the data without their permission, according to a new report by Parks Associates." MediaPost

What were your top digital marketing news stories this week?

We'll come back next week with more top digital marketing news. Have something to share? Email the newsroom or Tweet to @toprank.

The post Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords appeared first on Online Marketing Blog - TopRank®.

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