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Online Marketing News: B2B Case for LinkedIn, The State of Content & Ranking Factors Study


the-case-for-linkedin-marketing-image Get Proof: The Case for B2B Marketing on LinkedIn [Infographic] A new infographic from LinkedIn makes a compelling case for B2B Marketing on the channel. 92% of B2B marketers leverage LinkedIn over all other social platforms for their marketing efforts, and 80% of B2B marketing leads generated through social come from LinkedIn. LinkedIn Marketing Solutions Blog Facebook Page Layout Changes: How Marketers Should Respond Facebook pages have a new layout for visitors — bumping up videos and photos underneath shopping recommendations where popular content used to live. Not a fan? Not to worry! You can still edit the order of your page’s content by editing the order of the sidebar tabs. Social Media Examiner Searchmetrics Ranking Factors – Rebooting for Relevance A new study from Searchmetrics found what we’ve been suspecting all along — keywords are losing some of their oomph in terms of SEO, while engagement and relevance metrics lend more weight to rankings. Content quality, and proper meta data, are a powerful combination. The study is full of other helpful metrics to hone in on the state of search. Searchmetrics The Current State of the Content Marketing Ecosystem [INFOGRAPHIC] As we’ve seen in recent news, content production is becoming more of a priority for marketers across industries. But within the small subset of marketers across industries, there are some significant differences between content philosophies and perceptions. Those differences are outlined in this handy infographic. Search Engine Journal b2b-demand-gen B2B Content-Enabled Campaigns: Top Trends, Benefits, and Goals When it comes to content-enabled campaigns, marketers are seeing success. MarketingProfs reports: “Some 41% of respondents say content-enabled campaigns have 20-30% higher open rates than traditional campaigns; 13% say content-enable campaigns have open rates that are more than 30% higher than traditional campaigns.” MarketingProfs Snapchat Adds 4 New Features, Including Much-Requested Group Chat Snapchat has made four major additions to their platform in terms of features: Enabling group chats for up to 16 people, Shazam capability to help users easily identify songs within the app interface, scissors that allow users to cut out part of a message and turn it into a sticker, and a paintbrush that allows users too customize their snaps to their artsy heart’s content. AdWeek Facebook Reveals New Advertiser Number Flaws Ad Age reports: “Facebook has found more flaws in its ad stats, and is making changes to give advertisers more accurate numbers. This time Facebook said it will tweak how it estimates the potential audience size for new campaigns, an area where advertisers have been saying the figures seemed off.” Ad Age Instagram Begins Rolling Out Live Video in U.S. Last month, Instagram announced that their live video feature within Instagram Stories was en-route, and it’s now official. This rollout will begin with users in the U.S. this week, and globally in the next few weeks. SocialTimes What were your top online marketing news stories this week? I’ll be back next week with more top online marketing news. If you can’t wait, follow @toprank on Twitter or subscribe to our blog for the latest and greatest in the online marketing world. Disclosure: LinkedIn is a TopRank Marketing client.

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Digital Marketing News: ROI Acronyms, Google Ranking Factors and Twitter’s New Look

Digital Marketing News: ROI Acronyms, Google Ranking Factors and Twitter’s New Look

The Hipster’s Guide to ROI [Infographic]
Marketing lingo has expanded and with all of the acronyms, it’s hard to decipher and differentiate combinations of letters. This infographic will show you the most common acronyms and esoteric language related to marketing ROI, giving you an explanation of what they are and why they matter. (LinkedIn Marketing Solutions Blog)

SEMrush Ranking Factors Study 2017
Google ranking factors constantly updates with every major algorithm change. In this report, the 12 most substantial and controversial factors (including website visits, pages per session and content) were chosen to show what impacts search results and to identify consistent patterns in the ranking mechanism that could be helpful to the SEO community. (SEMrush)

Check Out Our New Look!
Twitter has listened to the feedback from its users and have made some updates to the design. Some of the new features include: Typography has been refined to be more consistent with bolder headlines and rounded profile photos, Tweets are now updated instantly on the mobile app with replies, retweets and like counts so you can see real-time conversations and links to articles and websites now open in Safari’s viewer in iOS so you can easily access accounts on websites you’re already signed into. (Twitter Blog)

LinkedIn Adds Images in Comments, New Opportunities for Job Listings
There have been many small yet impactful new updates to LinkedIn recently, due to audience demand. One new feature is you can now add images into comments on posts within the LinkedIn platform. Another boost for LinkedIn is Google’s new tool which helps people find jobs directly through Google search, which sorts through various listings, including LinkedIn. (Social Media Today)

Instagram Stories Now Has 250 Million Daily Active Users, Heating Up Its Rivalry With Snapchat
Instagram Stories is the section of disappearing posts, which recently pulled ahead of Snapchat with an increase of 50 million users in just two months. Instagram also announced that users are now allowed to replay live video instead of it immediately disappearing. (AdWeek)

Google’s Job Listings Search is Now Open to All Job Search Sites & Developers
Google is now offering a formal path for outsiders to add job listings in Google search. Although it doesn’t have an official name, it’s part of the Google for Jobs initiative. You can also track how well your job listings are doing in Google search with a new filter in the Search Analytics report in the Google Search Console. (Search Engine Land)

Oh, How Pinteresting!
Pinterest rolled out a fresh new look for Lens, and instead of only being able to recreate your favorite restaurant dishes at home, Lens can now recognize and recommend outfit ideas including shoes, shirts, hats and other styles. The new interface and built-in tools make it easy to Lens the world around you. (Pinterest Blog)

The Most Important Skills for B2B Tech Marketers
B2B technology marketers rely on many skills for their niche market. The most important skills among Millennials, Generation Xers and Baby Boomers were soft skills, including communication and people management and writing skills. Others included digital media marketing and content marketing. (MarketingProfs)

What were your top digital marketing news stories this week?

We'll be back next week with more top digital marketing news stories. Craving more news in the meantime? Check out TopRank Marketing on Twitter @toprank!

The post Digital Marketing News: ROI Acronyms, Google Ranking Factors and Twitter’s New Look appeared first on Online Marketing Blog - TopRank®.

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