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Online Marketing News: Brands Killing Passwords, Pokémon Go and Twitter Tells All

online marketing news businesses dropping passwords

online marketing news businesses dropping passwords 72% of Businesses Plan to Kill Passwords By 2025 (Infographic)
According to a survey by Telesign, 70% of business security experts surveyed believe that passwords are not a sufficient security measure. That same survey found that 90% of businesses surveyed had been victims of fraud. In light of this, many companies are changing their ways in terms of security. SocialTimes reports that “by 2025, 72 percent of companies will stop using passwords, and 36 percent will stop using them in as little as four years. The two main avenues of change are two-factor authentication and behavioral biometrics.” SocialTimes Pokémon Go Is Inspiring Small Retailers. So Has Augmented Reality Gone Mainstream?
According to AdWeek, “by Monday, Pokémon Go already had more users than popular dating app Tinder and was set to surge past Twitter in daily active users on Android devices. Pokémon Go also ranked ahead of Facebook, Instagram and Snapchat in Google Play.” There’s no doubt that the Pokémon Go app is successful, but it’s also helping to boost revenue for local businesses. Does this mean that augmented reality will become an area of focus for other like-minded marketers? AdWeek Twitter will tell brands more about people who see their tweets, visit their sites
Marketing Land reports: “On Tuesday Twitter-owned data platform Gnip officially opened up its Audience API so that any brand can use the analytics tool to get a cheat sheet of demographic and interest data about any group of Twitter accounts.” This is great news for social media marketers and advertisers who are trying to customize their messaging to be the most relevant for their audience on the platform, as this information was previously not easy to access. It’s worth noting, however, that this data won’t be given for singular accounts but more as a holistic, big picture. Marketing Land Polaroid hopes its brand name attracts people to its new app, Swing
Polaroid, the iconic camera brand, has launched a new app called Swing, “which,” according to Digiday, “lets users shoot a burst of images that are combined into a second-long video clip and is swipeable with their finger.” The app allows filters as well, and is only available at present for iOS. Will this be a growing trend among physical camera providers? How will consumers use this new platform? Time will tell, but it’s worth a look for brands which rely heavily on visual storytelling. Digiday social media stars as celebrities in marketing campaigns Simply Measured offers “first social measurement API” for marketers
Rather than pulling reports from social analytics platform Simply Measured, the service is not offering an API which will allow users to sync their data within their own reporting platform. For social marketers, this is a big break — it’s now much easier to compare relevant social data side-by-side in the dashboard of your choice with other relevant data to help marketers glean deeper insights into their social efforts. The platform will offer data from eight networks: Twitter, Facebook, Instagram, Pinterest, YouTube, Tumblr, LinkedIn and Google+. The first four are currently connecting through the new API currently, and the others will reportedly be added later. Marketing Land Google Launches Smarter, More Visual Ads Timed for Holiday Shopping
The ‘Showcase Shopping’ ads, as Google calls them, will help shoppers find what they’re looking for, regardless of how vague the search terms they’re using may be. Google reports that 40% of shopping queries on the search engine are for broad terms, and many shoppers use images as a way to find ideas for their online shopping. These Showcase Shopping ads will help leverage those preferences and guide buyers to the right products, according to how the brands using the ads categorize their merchandise. AdWeek As publishers see rising returns on video, Facebook is getting more of their ad campaigns
Referencing a survey conducted by Mixpo of sales and marketing professionals in the U.S., Marketing Land reports: “Across the board, video formats topped the list of ad units seen as most likely to drive the highest ROI or ad revenue, with pre-roll video by far the preferred ad format.” Facebook has become a preferred platform for publishers to extend their ad campaigns, with half reporting running their campaigns on Facebook, vs. 31% on Twitter and 17% on YouTube. Marketing Land What were your top news stories this week? I’ll be back next week with more online marketing news! Have something to share? Tweet me @Tiffani_Allen or @toprank, or share in the comments.

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Digital Marketing News: ROI Acronyms, Google Ranking Factors and Twitter’s New Look

Digital Marketing News: ROI Acronyms, Google Ranking Factors and Twitter’s New Look

The Hipster’s Guide to ROI [Infographic]
Marketing lingo has expanded and with all of the acronyms, it’s hard to decipher and differentiate combinations of letters. This infographic will show you the most common acronyms and esoteric language related to marketing ROI, giving you an explanation of what they are and why they matter. (LinkedIn Marketing Solutions Blog)

SEMrush Ranking Factors Study 2017
Google ranking factors constantly updates with every major algorithm change. In this report, the 12 most substantial and controversial factors (including website visits, pages per session and content) were chosen to show what impacts search results and to identify consistent patterns in the ranking mechanism that could be helpful to the SEO community. (SEMrush)

Check Out Our New Look!
Twitter has listened to the feedback from its users and have made some updates to the design. Some of the new features include: Typography has been refined to be more consistent with bolder headlines and rounded profile photos, Tweets are now updated instantly on the mobile app with replies, retweets and like counts so you can see real-time conversations and links to articles and websites now open in Safari’s viewer in iOS so you can easily access accounts on websites you’re already signed into. (Twitter Blog)

LinkedIn Adds Images in Comments, New Opportunities for Job Listings
There have been many small yet impactful new updates to LinkedIn recently, due to audience demand. One new feature is you can now add images into comments on posts within the LinkedIn platform. Another boost for LinkedIn is Google’s new tool which helps people find jobs directly through Google search, which sorts through various listings, including LinkedIn. (Social Media Today)

Instagram Stories Now Has 250 Million Daily Active Users, Heating Up Its Rivalry With Snapchat
Instagram Stories is the section of disappearing posts, which recently pulled ahead of Snapchat with an increase of 50 million users in just two months. Instagram also announced that users are now allowed to replay live video instead of it immediately disappearing. (AdWeek)

Google’s Job Listings Search is Now Open to All Job Search Sites & Developers
Google is now offering a formal path for outsiders to add job listings in Google search. Although it doesn’t have an official name, it’s part of the Google for Jobs initiative. You can also track how well your job listings are doing in Google search with a new filter in the Search Analytics report in the Google Search Console. (Search Engine Land)

Oh, How Pinteresting!
Pinterest rolled out a fresh new look for Lens, and instead of only being able to recreate your favorite restaurant dishes at home, Lens can now recognize and recommend outfit ideas including shoes, shirts, hats and other styles. The new interface and built-in tools make it easy to Lens the world around you. (Pinterest Blog)

The Most Important Skills for B2B Tech Marketers
B2B technology marketers rely on many skills for their niche market. The most important skills among Millennials, Generation Xers and Baby Boomers were soft skills, including communication and people management and writing skills. Others included digital media marketing and content marketing. (MarketingProfs)

What were your top digital marketing news stories this week?

We'll be back next week with more top digital marketing news stories. Craving more news in the meantime? Check out TopRank Marketing on Twitter @toprank!

The post Digital Marketing News: ROI Acronyms, Google Ranking Factors and Twitter’s New Look appeared first on Online Marketing Blog - TopRank®.

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