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Online Marketing News: Facebook Livestream Ads, Native Video on LinkedIn, & Ad-Blocking Myths Busted

Marketing News Video Marketing Infographic

The smart and talented Tiffani Allen will return for next week’s roundup. While we wait, let’s dive into what’s been happening in the news this week.

The Future of Social Video: A Brief Look into What’s Next [Infographic] Video. Is there anything it can’t do? First it kills the radio star, and now it’s taking over social media. According to research from Adobe, over half of marketers say video content has the best ROI. If you’re feeling left behind, don’t worry: one out of four marketers and small business owners feel they’re not up to speed on video marketing. Check out the full infographic for a breakdown of video marketing by social media platform. Hubspot

This Week’s TopRank Marketing News Video Roundup

Instagram Takes a Page from Snapchat, and Takes Aim at It, Too
If your only problem with Instagram is that it isn’t Snapchat, rejoice! Instagram just introduced a new feature called Stories, collections of photos and videos (with added enhancements like stickers and drawing functionality) that, once published, will disappear after 24 hours. Sound familiar? Facebook-owned Instagram is clearly taking a shot at the platform’s biggest rival. Do the kids these days need two disappearing-picture platforms? Time will tell. New York Times

Your LinkedIn Feed Is Coming to Life with Videos from LinkedIn Influencers
LinkedIn may be late to the native video party, but they’re coming at it from an intriguing new angle. They’re not launching the product to the whole subscriber base and waiting to see what people do with it. Only a select few LinkedIn Influencers will have access to native video (at least for now), and they will be using it for a specific purpose. Influencers will be posting 30-second videos answering questions from their followers, via an app that collects questions and does the recording. LinkedIn

Facebook is Testing Mid-roll Video Ads in Facebook Live
We knew it was coming: Facebook has settled on a way to monetize their live streams. Instead of pre-roll ads, though, they’re focused on adding 15-second ads mid-stream, when already-invested viewers will be less likely to bail. The wrinkle right now is none of the ad money goes to the content producer. Facebook pockets all the loot, although they do pay popular livestreamers directly for their content. AdvertisingAge

Twitter Awards to Highlight Top Marketing Efforts
If your brand has been sufficiently rocking it on Twitter, you might want to submit your campaign for the first annual #TwitterAwards. Categories include #Live, #Impact, #Creativity, #Scale, #Customer, and #Growth. Twitter’s VP of Global Brand and Creative Strategy says winners “may receive a coveted award perfect for mantels or glass cases.” Then again, they may not. #IGuessWeWillWaitAndSee. SocialTimes

Does the IAB’s First Ad-Blocking Study Provide “The Missing Stat?”
The one thing most marketers want to know about ad blockers is, “what can we do to make people not use them?” This study from the Interactive Advertising Bureau (IAB) may be able to answer that question. In their study, 20% of participants used to have ad blockers but turned them off, either because the publisher asked them to in order to view content, or because the ad blocker itself blocked content they wanted to see. Marketing Land

Snapchat Launches ‘Geostickers’ for More Location-Activated Customization
In surprising news, Snapchat did not announce a new Instagram clone this week. Instead, they added new stickers that can only be used in a certain location, much like their popular Geofilters. The catch for users is they must have location enabled on their phones to use the new features, which will make it easier to serve relevant, location-based ads in the future. Social Media Today

What marketing news stories caught your attention this week?

Tiffani will be back next week with more marketing news. Have something to share? Tweet her @Tiffani_Allen, or tell the whole team @toprank.

Disclosure: LinkedIn is a TopRank Marketing client. 


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Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords

Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords

Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic]
Writing text ads is a challenge - how can you be compelling enough to drive a conversion with such limited space? There are several tricks of the trade explored in this new infographic. MarketingProfs

Google to Advertisers: Get Your Mobile Landing Pages Ready
Google recently announced that in two weeks, AdWords advertisers can use AMP pages as landing pages for their ads. This provides a seamless user experience when searching through Google and could have implications for page rank. Search Engine Journal

The print catalog era is over -- but Facebook wants to revive it on your iPhone
Do you miss the good old days of ordering from a catalog? Not many do. However, the lifestyle inspiration we all get from magazines is something that we haven't been able to replicate as well with our digital ads. Facebook is trying to close that gap with their new 'Lifestyle Templates'. Business Insider

Amazon Is Opening Up Its Ads Business, and Marketers See a Big Opportunity to Shake Up Search
According to AdWeek, "After testing search-based ads with agencies and brands, Kenshoo (a company that helps marketers manage search spend across platforms) is making Amazon ads readily available to all marketers through an API integration today." AdWeek

Instagram Expands Access to Branded Content Tools
After months of testing, Instagram has granted access to advertisers to its Branded Content tools. These will allow advertisers simplify the process for working with creators (and vice versa). Social Media Today

Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update
The news of Apple's Intelligent Tracking Prevention in Safari has upset the advertising industry - but as usual, we have Google to the rescue. According to Search Engine Land, "Google has developed a new Google Analytics cookie that will be used to capture campaign and conversion data from Safari in a way that conforms with ITP." Search Engine Land

Amazon ‘1-Click’ patent expires today, get ready for faster web-wide checkout
Amazon's patent on '1-Click' checkout has expired - this means that eCommerce platforms can now duplicate this functionality on their own sites. This is expected to reduce cart abandonment for shopping sites and make a more convenient user experience. Marketing Land

73% Of Broadband Consumers Want To Tightly Control Their Personal Data
According to MediaPost: "A large majority (73%) of U.S. broadband consumers express a desire to keep tight control over access to their personal data, with nearly half being very concerned that someone will access the data without their permission, according to a new report by Parks Associates." MediaPost

What were your top digital marketing news stories this week?

We'll come back next week with more top digital marketing news. Have something to share? Email the newsroom or Tweet to @toprank.

The post Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords appeared first on Online Marketing Blog - TopRank®.

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