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Online Marketing News: Influence 2.0, Facebook Trending Overhaul and Snapchat TV Style

Influence 2.0 – The Future of Influencer Marketing Research Report 2017
TopRank Marketing and Traackr, in partnership with Altimeter, released a brand new report this week. The goal of this report was to clarify the definition and meaning of influencer marketing and provide solid future direction to influencer marketing programs through research. For example, 71% of marketers said their influencer marketing programs are strategic or highly strategic, but account for less than 10% of total marketing budget. As Lee said in his blog post: “Clearly, enterprise companies need to put their money where their strategy is.” Online Marketing Blog. Facebook Overhauls Trending and Will Now Show the Same Topics to Everyone
Facebook announced on Wednesday that it won’t be personalizing their list of trending topics going forward, meaning that everybody will see the same stories in Facebook’s Trending section without consideration given to location. This is done in an effort to help users avoid missing important news. Entrepreneur Snapchat Offers to Bill Brands for Ads Based on TV-Style Ratings From Nielsen
Ad Age reports: “On Tuesday, [Snapchat] confirmed it would let brands plan and pay for ad campaigns using Nielsen’s digital ratings. It’s a small tweak to the ad offering, but comes as Snapchat looks to show that its ads are on par with its digital rivals and traditional television.” Ad Age Google Developing Robust Mobile Analytics for YouTube
Google is developing a cloud-based measurement solution for YouTube, emphasizing more detailed, cross-device analytics. This means advertisers will now have more detailed insights across devices. Additionally, YouTube will be able to use Google account activity data to influence which users see which ads, and will be enabling YouTube customer match. SocialTimes Instagram Confirms Live-Streaming Coming to All Users This Week
On Tuesday, Instagram confirmed that their new live-streaming option will roll out this week. According to Instagram, they’re “excited to share that live video on Instagram Stories — a new way to connect with your friends and followers right now — will be rolling out to our entire global community over the next week.” Social Media Today Who Searches on Bing, and Why They’re Important for Marketers [Infographic]
Bing has grown a great deal since their debut in 2009 — the Bing Network powers searches on Yahoo, Amazon and others. But who is using the Bing network, and why should Marketers care? This infographic gives more details. MarketingProfs Publishers Made Only 14 Percent of Revenue from Distributed Content
A new report from Digital Content Next, the premium publishers’ trade group, shows that publishers are only making 14 percent of their revenue from distributing their content on third party platforms like Facebook, Snapchat, Google AMP and more. Digiday Google’s 2016 Bad Ads Report: 1.7 Billion Ads Removed, Including Fake News Ads
Search Engine Land reports: “In its annual Bad Ads report, Google says it took down more than double the number of ads in 2016 that it did in 2015 by removing 1.7 billion ads, compared to the 780 million removed in 2015.” Search Engine Land What were your top online marketing news stories this week? We’ll be back next week with more marketing news. If you have something to share, please do so in the comments or Tweet to @toprank.

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Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords

Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords

Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic]
Writing text ads is a challenge - how can you be compelling enough to drive a conversion with such limited space? There are several tricks of the trade explored in this new infographic. MarketingProfs

Google to Advertisers: Get Your Mobile Landing Pages Ready
Google recently announced that in two weeks, AdWords advertisers can use AMP pages as landing pages for their ads. This provides a seamless user experience when searching through Google and could have implications for page rank. Search Engine Journal

The print catalog era is over -- but Facebook wants to revive it on your iPhone
Do you miss the good old days of ordering from a catalog? Not many do. However, the lifestyle inspiration we all get from magazines is something that we haven't been able to replicate as well with our digital ads. Facebook is trying to close that gap with their new 'Lifestyle Templates'. Business Insider

Amazon Is Opening Up Its Ads Business, and Marketers See a Big Opportunity to Shake Up Search
According to AdWeek, "After testing search-based ads with agencies and brands, Kenshoo (a company that helps marketers manage search spend across platforms) is making Amazon ads readily available to all marketers through an API integration today." AdWeek

Instagram Expands Access to Branded Content Tools
After months of testing, Instagram has granted access to advertisers to its Branded Content tools. These will allow advertisers simplify the process for working with creators (and vice versa). Social Media Today

Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update
The news of Apple's Intelligent Tracking Prevention in Safari has upset the advertising industry - but as usual, we have Google to the rescue. According to Search Engine Land, "Google has developed a new Google Analytics cookie that will be used to capture campaign and conversion data from Safari in a way that conforms with ITP." Search Engine Land

Amazon ‘1-Click’ patent expires today, get ready for faster web-wide checkout
Amazon's patent on '1-Click' checkout has expired - this means that eCommerce platforms can now duplicate this functionality on their own sites. This is expected to reduce cart abandonment for shopping sites and make a more convenient user experience. Marketing Land

73% Of Broadband Consumers Want To Tightly Control Their Personal Data
According to MediaPost: "A large majority (73%) of U.S. broadband consumers express a desire to keep tight control over access to their personal data, with nearly half being very concerned that someone will access the data without their permission, according to a new report by Parks Associates." MediaPost

What were your top digital marketing news stories this week?

We'll come back next week with more top digital marketing news. Have something to share? Email the newsroom or Tweet to @toprank.

The post Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords appeared first on Online Marketing Blog - TopRank®.

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