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Online Marketing News: Millennial Micro Influencers, Apple Clips, Facebook Seasons

Infographic: Who Is the Millennial Female Micro Influencer?
Who is a millennial female micro influencer? How does she compare to your average social media user? She tends to have a larger following with more engagement, and posts about topics like travel, fashion and health and fitness. This infographic sums up who this person is and what her followers and habits are like. AdWeek Apple introduces Clips: the fun, new way to create expressive videos on iOS
This week, Apple introduced Clips — a new way to create expressive videos out of music, photos, video clips and more. These Clips also feature interactive titles that are based on your voice, and are easily posted directly to Facebook, Instagram, YouTube, Vimeo or a variety of other platforms. Apple New: Save Your Live Video to Your Phone
Late last week, Instagram announced the newest addition to its live videos – users can now save their live videos directly to their devices. However, these saved videos will not retain comments, number of views or interaction data. Instagram 52% Say Majority of Their Business Marketing Activity Is Digital [DATA]
Search Engine Journal reports: “According to a survey sent out to Search Engine Journal’s Twitter audience, 52% say majority of the overall marketing activity for their business is digital.” Does this mean that brands are straying away from traditional advertising in favor of digital? According to a recent study by AdRoll, 65% of marketing decision makers spent more than half of their marketing budget on digital marketing. Search Engine Journal Facebook rolls out seasonal greetings at the top of the News Feed
Facebook’s Goodwill team — the same folks that brought us Friend’s Day videos — have rolled out new animated media to announce the change of the season. In the northern hemisphere, users will see images of birds and flowers. In the southern hemisphere, users will see falling leaves. TechCrunch New: LinkedIn’s Matched Audiences will target ads based on people’s web browsing, email addresses
According to Marketing Land, “Later this year LinkedIn will once again let businesses target the people who visit their websites with ads on the Microsoft-owned, business-centric social network. On top of re-adding website retargeting — which is already offered by Facebook, Google, Twitter and Pinterest — LinkedIn will also enable business to target ads based on people’s email addresses, as its aforementioned rivals already do.” Marketing Land How Much Instagram Influencers Charge to Post Sponsored Content
MarketingProfs reports: “Influencers charge $271, on average, to share a sponsored post on Instagram […] Modeling influencers charge the most ($434, on average) per sponsored Instagram post. Music influencers charge the least ($201, on average). Modeling influencers also tend to have the largest audiences (141,563 followers, on average), and music influencers tend to have the smallest (26,403).” MarketingProfs Google Admits Brand Safety Is a Global Problem
Prompted by recent events in the UK, where a media group paused all of its clients’ display spending due to ads appearing next to questionable and/or unsafe content through Google’s ad network, Google is reevaluating their practices around unsafe advertising. However, advertisers must also call themselves into account and ensure they understand where and how their ads are being placed. For brands to maintain safety, everyone needs to be watching. Ad Age What were your top online marketing news stories this week? I’ll be back next week with more online marketing news. If you have something to share, sound off in the comments or Tweet to @toprank.

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