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Online Marketing News: Mobile Email Stats, YouTube Kills 30-Second Ads and Execs on IoT

Your Guide to Email-Open Statistics on Mobiles [Infographic]
Well over half of all email users are opening their email on mobile devices. It’s important that marketing emails are mobile friendly, because although a majority of emails are being opened on mobile, most conversions are coming from desktop. MarketingProfs YouTube Kills 30-Second Unskippable Mobile Ads for Shorter and More Interactive Formats
Beginning on January 1, 2018, YouTube will kill the unskippable 30-second ads users see on mobile videos. Brands can still buy 20-second and 6-second bumper ads. YouTube has reportedly made this change as part of their ‘commitment to providing better ad experience’. AdWeek 73% Of Execs See Internet Of Things Impact On Business
A recent study showed that 73% of business executives said the Internet of Things had at least some impact on their business, while 21% said it has a major impact. However, there are a number of obstacles in the way – high cost of investment, concerns about security and regulation among others. MediaPost Reports: Digital, especially mobile, driving trillions in offline retail spending
Digital media contributed to a reported $1.26 trillion in local retail sales in 2016, according to a recent report from Forrester. This is a large section of the overall $4.5 trillion local retail sales last year. Forrester predicts that in 2021, mobile devices will influence $1.4 trillion in local retail sales. MarketingLand Google to sunset Google Site Search by end of 2017
Search Engine Land reports: “Google has confirmed with Search Engine Land that they are discontinuing support for the Google Site Search product. Google said they are directing those consumers to either the ad-powered product named free custom search engine or the new cloud search product.” Search Engine Land Google fights online trolls with new tool
The Washington Post reports: On Thursday, publicly released an artificial intelligence tool, called Perspective, that scans online content and rates how “toxic” it is based on ratings by thousands of people.” That ‘toxicity score’ will help users determine whether or not they want to participate in the conversation. The Washington Post On Snapchat’s Ad Performance, in Comparison to Industry Benchmarks
A recent report was published that showed around 69% of SnapChat users either always or often skip ads. That figure increases to 80% among their top audience – 18 to 24-year-olds. But those numbers are far less shocking when compared to other media giants like YouTube and Facebook. Social Media Today Google Reduces Star Rating Threshold: Why Businesses Should Take Notice
Google has lowered the threshold of reviews it takes for your ‘stars’ to show up next to your company’s business listings from five reviews to one. To combat the potential negative effects of one bad review, Search Engine Journal has a few tips, like following up with an email, and asking your customers for reviews. Search Engine Journal What were your top online marketing news stories this week? We’ll be back next week with more online marketing news stories! Have something to share? Tweet it to @toprank or share in the comments.

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Digital Marketing News: ROI Acronyms, Google Ranking Factors and Twitter’s New Look

Digital Marketing News: ROI Acronyms, Google Ranking Factors and Twitter’s New Look

The Hipster’s Guide to ROI [Infographic]
Marketing lingo has expanded and with all of the acronyms, it’s hard to decipher and differentiate combinations of letters. This infographic will show you the most common acronyms and esoteric language related to marketing ROI, giving you an explanation of what they are and why they matter. (LinkedIn Marketing Solutions Blog)

SEMrush Ranking Factors Study 2017
Google ranking factors constantly updates with every major algorithm change. In this report, the 12 most substantial and controversial factors (including website visits, pages per session and content) were chosen to show what impacts search results and to identify consistent patterns in the ranking mechanism that could be helpful to the SEO community. (SEMrush)

Check Out Our New Look!
Twitter has listened to the feedback from its users and have made some updates to the design. Some of the new features include: Typography has been refined to be more consistent with bolder headlines and rounded profile photos, Tweets are now updated instantly on the mobile app with replies, retweets and like counts so you can see real-time conversations and links to articles and websites now open in Safari’s viewer in iOS so you can easily access accounts on websites you’re already signed into. (Twitter Blog)

LinkedIn Adds Images in Comments, New Opportunities for Job Listings
There have been many small yet impactful new updates to LinkedIn recently, due to audience demand. One new feature is you can now add images into comments on posts within the LinkedIn platform. Another boost for LinkedIn is Google’s new tool which helps people find jobs directly through Google search, which sorts through various listings, including LinkedIn. (Social Media Today)

Instagram Stories Now Has 250 Million Daily Active Users, Heating Up Its Rivalry With Snapchat
Instagram Stories is the section of disappearing posts, which recently pulled ahead of Snapchat with an increase of 50 million users in just two months. Instagram also announced that users are now allowed to replay live video instead of it immediately disappearing. (AdWeek)

Google’s Job Listings Search is Now Open to All Job Search Sites & Developers
Google is now offering a formal path for outsiders to add job listings in Google search. Although it doesn’t have an official name, it’s part of the Google for Jobs initiative. You can also track how well your job listings are doing in Google search with a new filter in the Search Analytics report in the Google Search Console. (Search Engine Land)

Oh, How Pinteresting!
Pinterest rolled out a fresh new look for Lens, and instead of only being able to recreate your favorite restaurant dishes at home, Lens can now recognize and recommend outfit ideas including shoes, shirts, hats and other styles. The new interface and built-in tools make it easy to Lens the world around you. (Pinterest Blog)

The Most Important Skills for B2B Tech Marketers
B2B technology marketers rely on many skills for their niche market. The most important skills among Millennials, Generation Xers and Baby Boomers were soft skills, including communication and people management and writing skills. Others included digital media marketing and content marketing. (MarketingProfs)

What were your top digital marketing news stories this week?

We'll be back next week with more top digital marketing news stories. Craving more news in the meantime? Check out TopRank Marketing on Twitter @toprank!

The post Digital Marketing News: ROI Acronyms, Google Ranking Factors and Twitter’s New Look appeared first on Online Marketing Blog - TopRank®.

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