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Online Marketing News: Organic CTR Hacks, Annoying Social Habits and Expanded PPC Ads

boost-organic-ctr

boost-organic-ctr Infographic: 11 Amazing Hacks that will Boost Your Organic Click-Through Rates
Organic search is one of the most important traffic channels for digital marketers. Optimizing your organic click through rate can only help increase the amount of organic traffic you see, and actions taken by those who arrive on site. But how exactly can one increase their organic CTR? This infographic has 11 tips to get you started. Search Engine Land New Study Looks at What Makes People Unfollow Brands on Social
Your social followers are more likely to convert than those consumers who don’t follow your brand, so it stands to reason that a good marketer wants to keep them around. So, what annoying habits cause users to unfollow? Being too promotional, posting too frequently or too infrequently and sharing irrelevant content. Social Media Today Google’s New Expanded PPC Text Ads: The Impact on Advertisers
eConsultancy reports: “New expanded text ads came out as part of Google’s latest changes in summer 2016 and will replace the old text format by January 31, 2017.” What does this mean for marketers? Potentially, an increased click through rate, an increased conversion rate, and a lot of work to transition. Is it worth it? Sources seem to think so. eConsultancy Introducing the New Website Conversions Objective
Twitter has announced two changes to their campaign options. First, they’re rolling out their Website Conversions objective in their advertising platform, meant to “help advertisers drive cost-efficient conversions at scale.” Second, they’re changing the name of their Website Clicks or Conversions objective to Website Visits to more accurately reflect actions driven by that type of campaign. Twitter text-ads-are-most-effective-for-ppc E-Commerce 2Q16 Benchmarks by Device Type
MarketingProfs reports: “Traffic to e-commerce websites is now almost evenly split between between desktops and mobile devices, according to recent research from Monetate.” 51% of visits to e-commerce sites came from desktop, while mobile accounted for 49%. MarketingProfs We’re making Canvas easier to create for any business or any goal
Facebook is now making their Canvas offering more accessible to business — making them easier to create without the help of professionals, and enabling more various campaign goals than were previously available. For example, instead of driving visits to an external link, marketers can now use Canvas to drive users to another Canvas album or elsewhere within the Facebook platform. Facebook Why Snapchat, Facebook and Other Platforms Are Trying to Shed the ‘Social’ Label
Social media platforms like Snapchat, Twitter and Facebook are rebranding to exclude ‘Social’ from their lexicon. The shift is due to many factors, namely that these media companies need to diversify to thrive, and that ‘social media platform’ doesn’t adequately describe the benefits of their product offerings. AdWeek Eye-tracking study: Viewers need entire web ad on screen for at least 14 seconds to matter
New research shows that 14 seconds is the minimum viable time for an ad to be on screen to register with a user. If the ad is on screen for fewer than 14 seconds, it has little value to the advertiser. This, compared to the IAB’s definition of a ‘viewable ad’ — if half of the pixels appear on screen for at least one second — shows that online advertisers need to be aware of how long their ads are showing, and what they can expect in that amount of time. Marketing Land What were your top online marketing news stories this week? I’ll be back next week with more digital marketing news. Need more, faster? Follow @toprank for the latest.

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Digital Marketing News: ROI Acronyms, Google Ranking Factors and Twitter’s New Look

Digital Marketing News: ROI Acronyms, Google Ranking Factors and Twitter’s New Look

The Hipster’s Guide to ROI [Infographic]
Marketing lingo has expanded and with all of the acronyms, it’s hard to decipher and differentiate combinations of letters. This infographic will show you the most common acronyms and esoteric language related to marketing ROI, giving you an explanation of what they are and why they matter. (LinkedIn Marketing Solutions Blog)

SEMrush Ranking Factors Study 2017
Google ranking factors constantly updates with every major algorithm change. In this report, the 12 most substantial and controversial factors (including website visits, pages per session and content) were chosen to show what impacts search results and to identify consistent patterns in the ranking mechanism that could be helpful to the SEO community. (SEMrush)

Check Out Our New Look!
Twitter has listened to the feedback from its users and have made some updates to the design. Some of the new features include: Typography has been refined to be more consistent with bolder headlines and rounded profile photos, Tweets are now updated instantly on the mobile app with replies, retweets and like counts so you can see real-time conversations and links to articles and websites now open in Safari’s viewer in iOS so you can easily access accounts on websites you’re already signed into. (Twitter Blog)

LinkedIn Adds Images in Comments, New Opportunities for Job Listings
There have been many small yet impactful new updates to LinkedIn recently, due to audience demand. One new feature is you can now add images into comments on posts within the LinkedIn platform. Another boost for LinkedIn is Google’s new tool which helps people find jobs directly through Google search, which sorts through various listings, including LinkedIn. (Social Media Today)

Instagram Stories Now Has 250 Million Daily Active Users, Heating Up Its Rivalry With Snapchat
Instagram Stories is the section of disappearing posts, which recently pulled ahead of Snapchat with an increase of 50 million users in just two months. Instagram also announced that users are now allowed to replay live video instead of it immediately disappearing. (AdWeek)

Google’s Job Listings Search is Now Open to All Job Search Sites & Developers
Google is now offering a formal path for outsiders to add job listings in Google search. Although it doesn’t have an official name, it’s part of the Google for Jobs initiative. You can also track how well your job listings are doing in Google search with a new filter in the Search Analytics report in the Google Search Console. (Search Engine Land)

Oh, How Pinteresting!
Pinterest rolled out a fresh new look for Lens, and instead of only being able to recreate your favorite restaurant dishes at home, Lens can now recognize and recommend outfit ideas including shoes, shirts, hats and other styles. The new interface and built-in tools make it easy to Lens the world around you. (Pinterest Blog)

The Most Important Skills for B2B Tech Marketers
B2B technology marketers rely on many skills for their niche market. The most important skills among Millennials, Generation Xers and Baby Boomers were soft skills, including communication and people management and writing skills. Others included digital media marketing and content marketing. (MarketingProfs)

What were your top digital marketing news stories this week?

We'll be back next week with more top digital marketing news stories. Craving more news in the meantime? Check out TopRank Marketing on Twitter @toprank!

The post Digital Marketing News: ROI Acronyms, Google Ranking Factors and Twitter’s New Look appeared first on Online Marketing Blog - TopRank®.

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