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Online Marketing News: Retail Holiday Social, Instagram Live & Online Shopping Accelerates

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holiday-retail-customer-expectations Retailers Will Get 30% More Social Messages This Holiday Season [Report]
What do customers expect from brands this holiday season? 38.8% are looking to brands to spread holiday cheer, followed by 19.5% who are looking for updates on promotions. In addition to looking to brands to help them make purchasing decisions, about 33% of survey respondents said they’re likely to post about a gift on social media. The takeaway? It’s time to spread that holiday cheer on social — before and after the holiday. Sprout Social Instagram Launches Live Video on Instagram Stories: Here’s All You Need to Know
As part of the now seemingly ‘official’ war between Facebook and Snapchat, Facebook owned Instagram has released live video on Instagram stories. That’s not all — Instagram also announced the release of disappearing photos and videos from groups and friends. Buffer Online And Mobile Shopping See Seasonal Acceleration
The holiday season this year will be a big one for online retailers, according to a recent round of predictions. Shoppers are planning their online purchases in advance, and in great numbers — 77% of shoppers plan to avoid physical stores this holiday season. Online retailers, take heed: Release your online holiday promotions early, and make sure your team is prepared. MediaPost Moz beefs up Moz Local with new features, distribution and automation
Moz local users will be thrilled with this week’s news. Moz has announced some awesome new features of their Local suite, including Google My Business automated sync, listing alerts, reputation monitoring/management, expanded distribution via NavAds and improved SEO metrics. Search Engine Land LinkedIn Rolls Out Audience Insights
LinkedIn (client) has announced the launch of audience insights on their mobile app, while desktop audience insights are following close behind. SocialTimes reports: “Tapping on the “Me” on users’ content in the LinkedIn mobile app will bring up real-time insights on who has read their posts, what companies they work for, their job titles, their locations and how they discovered users’ content.” SocialTimes facebook-pages-get-5-billion-messages-per-month Reap the Benefits of the Most Wonderful Time of the Year All Year Long [Infographic]
The holiday season, as we all know, is the most wonderful time of the year for marketers and consumers alike. Then, along comes January to spoil the fun. But it doesn’t have to. This infographic shows how to keep that holiday cheer — and results — going all year long. Marketo Facebook launches a unified inbox for businesses on Facebook, Messenger and Instagram
In response to one of their most frequent requests — to combine inboxes to make it easier for brands to reply quickly — Facebook has combined inboxes for Facebook, Facebook Messenger and Instagram to help brands more effectively and efficiently manage their direct messaging. TechCrunch Mobile Apps Capture Consumer Attention 37 Minutes a Day – Up 20% From the Beginning of 2016
A recent report from Opera Mediaworks found that mobile app use duration is on the rise, even since the beginning of this year. This time is reportedly taken from other viewing activities, like TV programming. This report is packed full of app engagement related information. Opera Mediaworks What were your top online marketing news stories this week? We’ll be back next week with more online marketing news. Have something to share? Tweet to @toprank or @Tiffani_Allen, or leave a note in the comments.

The post Online Marketing News: Retail Holiday Social, Instagram Live & Online Shopping Accelerates appeared first on Online Marketing Blog – TopRank®.

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Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords

Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords

Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic]
Writing text ads is a challenge - how can you be compelling enough to drive a conversion with such limited space? There are several tricks of the trade explored in this new infographic. MarketingProfs

Google to Advertisers: Get Your Mobile Landing Pages Ready
Google recently announced that in two weeks, AdWords advertisers can use AMP pages as landing pages for their ads. This provides a seamless user experience when searching through Google and could have implications for page rank. Search Engine Journal

The print catalog era is over -- but Facebook wants to revive it on your iPhone
Do you miss the good old days of ordering from a catalog? Not many do. However, the lifestyle inspiration we all get from magazines is something that we haven't been able to replicate as well with our digital ads. Facebook is trying to close that gap with their new 'Lifestyle Templates'. Business Insider

Amazon Is Opening Up Its Ads Business, and Marketers See a Big Opportunity to Shake Up Search
According to AdWeek, "After testing search-based ads with agencies and brands, Kenshoo (a company that helps marketers manage search spend across platforms) is making Amazon ads readily available to all marketers through an API integration today." AdWeek

Instagram Expands Access to Branded Content Tools
After months of testing, Instagram has granted access to advertisers to its Branded Content tools. These will allow advertisers simplify the process for working with creators (and vice versa). Social Media Today

Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update
The news of Apple's Intelligent Tracking Prevention in Safari has upset the advertising industry - but as usual, we have Google to the rescue. According to Search Engine Land, "Google has developed a new Google Analytics cookie that will be used to capture campaign and conversion data from Safari in a way that conforms with ITP." Search Engine Land

Amazon ‘1-Click’ patent expires today, get ready for faster web-wide checkout
Amazon's patent on '1-Click' checkout has expired - this means that eCommerce platforms can now duplicate this functionality on their own sites. This is expected to reduce cart abandonment for shopping sites and make a more convenient user experience. Marketing Land

73% Of Broadband Consumers Want To Tightly Control Their Personal Data
According to MediaPost: "A large majority (73%) of U.S. broadband consumers express a desire to keep tight control over access to their personal data, with nearly half being very concerned that someone will access the data without their permission, according to a new report by Parks Associates." MediaPost

What were your top digital marketing news stories this week?

We'll come back next week with more top digital marketing news. Have something to share? Email the newsroom or Tweet to @toprank.

The post Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords appeared first on Online Marketing Blog - TopRank®.

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