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Online Marketing News: Shareable Infographics, Instagram Buyable Tags & YouTube End Screens


shareable-marketing-infographics The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
Infographics work to capture the attention of your audience and convey information in a digestible way. It can be tough to find the resources to creat them. But, what if creating infographics yourself was suddenly easier? This infographic will show you how. HubSpot Instagram Is Letting Brands Test Taggable, Buyable Products in Photos
Instagram is letting select brands — like Kate Spade — test organic posts with taggable, buyable products in their photos. Brands can tag products for sale within their organic posts that will link interested viewers directly to their website to purchase. This, according to Instagram, is a play to make the user’s purchase experience frictionless. AdWeek Keep ‘Em Watching with End Screens
YouTube launched ‘End Screens’ — a mobile friendly tool that lets video producers engage with their audience in a more targeted way at the end of their videos. The tool allows for hard-to-miss thumbnails to pop up after a video that prompt viewers to engage with other video content from that channel, subscribe to the channel and more. YouTube Creator Blog Snaplytics launches Snapchat analytics
Marketing Land reports: “A Danish startup is now offering a new analytics service for Snapchat’s disappearing videos and photos that it says is ‘the only software-as-a-service analytics [exclusively] for Snapchat.'” The dashboard lets users see metrics like open rates, views, screen shots taken, and more. Marketing Land the-top-2-desktop-google-text-ads Google Ran Secret Video Ad Experiments and Here’s What It Found
Advertising Age reports: “The average completion rate for the average video ad on mobile devices is 22%, according to Google. On desktop, it’s 28%. The best-performing video in the test, one in which fast pacing was the dominant factor, achieved a 33% “view-through” rate on mobile., Google said.” Advertising Age Manufacturing Marketers See Content Marketing Breakthrough [Research]
Last year, fewer than 20% of manufacturing marketers said their company was effective at content marketing or had a well-documented content marketing strategy. This year, 95% of manufacturing marketers report improvement in their content marketing, with 82% attributing that success to better content creation. Content Marketing Institute The Top 20 Content Marketing Influencers of 2016
Ever wonder whom to look to for content marketing advice? This handy list provides 20 names of folks in the content marketing realm that are worth your attention. The list toutes big names like Joe Pulizzi, Ann Handley, Jeff Bullas and our very own Lee Odden. MarketingProfs IAB: Search Ads Generate $16.3 Billion In First-Half 2016
Forrester research shows: “Mobile revenue rose 89% from the $8.2 billion reported during the first half of 2015 to $15.5 billion during the first half in 2016 of which mobile search contributed $7.4 billion.” Desktop and Mobile search ad revenue combined comprised 50% of the total. MediaPost What were your top online marketing news stories this week? I’ll be back next week with more online marketing news. Need a fix now? Follow @toprank for the latest industry news and insights.

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Digital Marketing News: ROI Acronyms, Google Ranking Factors and Twitter’s New Look

Digital Marketing News: ROI Acronyms, Google Ranking Factors and Twitter’s New Look

The Hipster’s Guide to ROI [Infographic]
Marketing lingo has expanded and with all of the acronyms, it’s hard to decipher and differentiate combinations of letters. This infographic will show you the most common acronyms and esoteric language related to marketing ROI, giving you an explanation of what they are and why they matter. (LinkedIn Marketing Solutions Blog)

SEMrush Ranking Factors Study 2017
Google ranking factors constantly updates with every major algorithm change. In this report, the 12 most substantial and controversial factors (including website visits, pages per session and content) were chosen to show what impacts search results and to identify consistent patterns in the ranking mechanism that could be helpful to the SEO community. (SEMrush)

Check Out Our New Look!
Twitter has listened to the feedback from its users and have made some updates to the design. Some of the new features include: Typography has been refined to be more consistent with bolder headlines and rounded profile photos, Tweets are now updated instantly on the mobile app with replies, retweets and like counts so you can see real-time conversations and links to articles and websites now open in Safari’s viewer in iOS so you can easily access accounts on websites you’re already signed into. (Twitter Blog)

LinkedIn Adds Images in Comments, New Opportunities for Job Listings
There have been many small yet impactful new updates to LinkedIn recently, due to audience demand. One new feature is you can now add images into comments on posts within the LinkedIn platform. Another boost for LinkedIn is Google’s new tool which helps people find jobs directly through Google search, which sorts through various listings, including LinkedIn. (Social Media Today)

Instagram Stories Now Has 250 Million Daily Active Users, Heating Up Its Rivalry With Snapchat
Instagram Stories is the section of disappearing posts, which recently pulled ahead of Snapchat with an increase of 50 million users in just two months. Instagram also announced that users are now allowed to replay live video instead of it immediately disappearing. (AdWeek)

Google’s Job Listings Search is Now Open to All Job Search Sites & Developers
Google is now offering a formal path for outsiders to add job listings in Google search. Although it doesn’t have an official name, it’s part of the Google for Jobs initiative. You can also track how well your job listings are doing in Google search with a new filter in the Search Analytics report in the Google Search Console. (Search Engine Land)

Oh, How Pinteresting!
Pinterest rolled out a fresh new look for Lens, and instead of only being able to recreate your favorite restaurant dishes at home, Lens can now recognize and recommend outfit ideas including shoes, shirts, hats and other styles. The new interface and built-in tools make it easy to Lens the world around you. (Pinterest Blog)

The Most Important Skills for B2B Tech Marketers
B2B technology marketers rely on many skills for their niche market. The most important skills among Millennials, Generation Xers and Baby Boomers were soft skills, including communication and people management and writing skills. Others included digital media marketing and content marketing. (MarketingProfs)

What were your top digital marketing news stories this week?

We'll be back next week with more top digital marketing news stories. Craving more news in the meantime? Check out TopRank Marketing on Twitter @toprank!

The post Digital Marketing News: ROI Acronyms, Google Ranking Factors and Twitter’s New Look appeared first on Online Marketing Blog - TopRank®.

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