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Online Marketing News: Siri vs. Google Assistant, Periscope 360 Video & Amazon Tests Product Listing Ads

Infographic: Google Assistant vs. Siri: Which is the Best Smartphone AI?
Artificial Intelligence is not a thing of the future, it has become something that we rely on daily. Today’s smartphones are equipped with the latest in personal assistants, but they are not all created equal. See which one has the features that you’re looking for. Search Engine Journal

Periscope Launches Live 360 Video Broadcasting
Twitter’s Periscope is another in a long line of social networks enabling 360 video on their platform. As of today, everyone can view 360 videos but only a select group of partners can publish. What could this mean for your video marketing strategy in 2017? Marketing Land

Amazon Begins Testing Product Listing Ads on Adwords
Google’s Product Search used to be based on organic results. Now it is entirely a pay-to-play advertising tactic. Since Google made the switch in 2012, Amazon has been nowhere to be found. Until now. See how Amazon’s re-entry into PLA could impact other businesses. Search Engine Land

How Tolerant Are Online Video Viewers of Buffering & Ads?
Over 75% of adults in the US and UK watch videos weekly. Not surprisingly, Millennials make up a large share of these viewers. A recent report from MarketingCharts found that younger viewers tend to be more open to ads in online video than other adults. Read on to find out what else the study uncovered. MarketingCharts


Digital Ad Market Soars 20% in Q3, Approaches $18 Billion
Digital ad spend in Q3 of 2016 marks the highest spend in Q3 in history with just over $17 billion. This spend is a 20% increase from Q3 of 2016. As the online landscape becomes increasingly competitive, augmenting organic activity with paid will become a necessity. MediaPost

Domino’s Made A ‘Wipeable’ Adult Onsie
Pizza chain giant Domino’s wanted to help their consumers prepare for a day of recovery after the new year holiday. To help ease the pain, they developed a wipeable onsie that can withstand even the greasiest piece of pizza. Additionally, Domino’s is donating all proceeds from the sales of the onsies to charities such as the Teenage Cancer Trust. AdWeek

Backlash Erupts After Hunt’s Marketing Blunder
Over the past few years health conscious consumers have begun rejecting products with genetically modified organisms or GMOs. To appeal to this audience, Hunt released a series of messages and videos claiming “You won’t find a single genetically modified tomato among our vines”. The problem? No tomatoes (from any vine) contain GMOs. This blunder has caused major backlash for the ketchup king. Forbes

Have a Safe & Happy New Year!

Thank you to each of our readers (and watchers) that have tuned in each week for our online marketing news round up. We hope you all have a great new year and we can’t wait to see you again in 2017!


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Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords

Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords

Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic]
Writing text ads is a challenge - how can you be compelling enough to drive a conversion with such limited space? There are several tricks of the trade explored in this new infographic. MarketingProfs

Google to Advertisers: Get Your Mobile Landing Pages Ready
Google recently announced that in two weeks, AdWords advertisers can use AMP pages as landing pages for their ads. This provides a seamless user experience when searching through Google and could have implications for page rank. Search Engine Journal

The print catalog era is over -- but Facebook wants to revive it on your iPhone
Do you miss the good old days of ordering from a catalog? Not many do. However, the lifestyle inspiration we all get from magazines is something that we haven't been able to replicate as well with our digital ads. Facebook is trying to close that gap with their new 'Lifestyle Templates'. Business Insider

Amazon Is Opening Up Its Ads Business, and Marketers See a Big Opportunity to Shake Up Search
According to AdWeek, "After testing search-based ads with agencies and brands, Kenshoo (a company that helps marketers manage search spend across platforms) is making Amazon ads readily available to all marketers through an API integration today." AdWeek

Instagram Expands Access to Branded Content Tools
After months of testing, Instagram has granted access to advertisers to its Branded Content tools. These will allow advertisers simplify the process for working with creators (and vice versa). Social Media Today

Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update
The news of Apple's Intelligent Tracking Prevention in Safari has upset the advertising industry - but as usual, we have Google to the rescue. According to Search Engine Land, "Google has developed a new Google Analytics cookie that will be used to capture campaign and conversion data from Safari in a way that conforms with ITP." Search Engine Land

Amazon ‘1-Click’ patent expires today, get ready for faster web-wide checkout
Amazon's patent on '1-Click' checkout has expired - this means that eCommerce platforms can now duplicate this functionality on their own sites. This is expected to reduce cart abandonment for shopping sites and make a more convenient user experience. Marketing Land

73% Of Broadband Consumers Want To Tightly Control Their Personal Data
According to MediaPost: "A large majority (73%) of U.S. broadband consumers express a desire to keep tight control over access to their personal data, with nearly half being very concerned that someone will access the data without their permission, according to a new report by Parks Associates." MediaPost

What were your top digital marketing news stories this week?

We'll come back next week with more top digital marketing news. Have something to share? Email the newsroom or Tweet to @toprank.

The post Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords appeared first on Online Marketing Blog - TopRank®.

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