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Online Marketing News: The Art of Stealing, Twitter Closes Vine & Helpful Chat Bots

content-marketing-art-of-stealing-infographic

content-marketing-art-of-stealing-infographic How to Improve Blog Writing Through the Art of ‘Stealing’ [Infographic]
Imitation is the sincerest form of flattery, or at least that’s the rumor. So, how can you (legally and ethically) ‘steal’ the high-performance content mojo from a fellow writer to help improve your work? This infographic explains how. MarketingProfs Important News about Vine
Twitter announced on Thursday that they’ll be discontinuing their Vine app. The platform, which just announced a round of layoffs last week, says they’ll be ‘doing this the right way’ by keeping the website online so users can continue to access their content. Vine on Medium 4 chatbots to help you analyze ad campaigns right in Slack, Facebook Messenger & Google Sheets
The life of a digital marketer is always on the move — from platform and algorithm changes to juggling multiple campaigns at once. The good news? There are now chat bots inside frequently used apps like Slack, Google Sheets and Facebook Messenger that can give you the insights you need, right when you need them. Marketing Land Facebook Launches a Big Ad Campaign for Facebook Live, With User Videos at the Core
Facebook Live, for how powerful it is, is still relatively unknown by the Facebook user community at large. This week, Facebook launched an international campaign to gain awareness, featuring a combination of TV ads and digital billboard creative using footage of actual user videos. AdWeek Blogging Report: How to Drive Results From Your Company’s Blog “A new report reveals that when blogging for business, companies are producing more content with less impact. It also uncovers specific tactics marketers can use to combat content overload and outperform their competitors,” Reports TrackMaven. The average number of posts published by brands has increased by over 800% in the last five years, while shares have gone down. TrackMaven 85-of-marketers-have-a-successful-martech-strategy PayPal Announces New Integration with Facebook Messenger
On Wednesday, PayPal announced an integration with Facebook which allows users to use PayPal as a payment option within messenger. This fits with Facebook’s recent push to become more competitive with the business market. Social Media Today New Occurrences of SEO Spam Discovered: Hacked Subdirectories on WordPress Sites
Sucuri released a statement this week about new occurrences of SEO spam which are secretly installing subdirectories on WordPress sites. Search Engine Journal reports: “The idea behind this black hat scheme is to abuse the server resources and storage by installing spammy sites within a WordPress subdirectory.”  Search Engine Journal Client-side ranking to more efficiently show people stories in feed
Facebook announced in a blog post last week, “we redesigned the architecture of News Feed to allow stories to be re-ranked on the client after being sent from the server. We avoid spinners and grey boxes by 1) requiring stories to have all necessary media available before rendering them in News Feed and 2) being able to optimize the content in News Feed for each session.” Facebook What were your top online news stories this week? We’ll be back next week with more online marketing news. Have something to share? I’d love to hear it! Drop a note in the comments or tweet your thoughts to @toprank.

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Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords

Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords

Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic]
Writing text ads is a challenge - how can you be compelling enough to drive a conversion with such limited space? There are several tricks of the trade explored in this new infographic. MarketingProfs

Google to Advertisers: Get Your Mobile Landing Pages Ready
Google recently announced that in two weeks, AdWords advertisers can use AMP pages as landing pages for their ads. This provides a seamless user experience when searching through Google and could have implications for page rank. Search Engine Journal

The print catalog era is over -- but Facebook wants to revive it on your iPhone
Do you miss the good old days of ordering from a catalog? Not many do. However, the lifestyle inspiration we all get from magazines is something that we haven't been able to replicate as well with our digital ads. Facebook is trying to close that gap with their new 'Lifestyle Templates'. Business Insider

Amazon Is Opening Up Its Ads Business, and Marketers See a Big Opportunity to Shake Up Search
According to AdWeek, "After testing search-based ads with agencies and brands, Kenshoo (a company that helps marketers manage search spend across platforms) is making Amazon ads readily available to all marketers through an API integration today." AdWeek

Instagram Expands Access to Branded Content Tools
After months of testing, Instagram has granted access to advertisers to its Branded Content tools. These will allow advertisers simplify the process for working with creators (and vice versa). Social Media Today

Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update
The news of Apple's Intelligent Tracking Prevention in Safari has upset the advertising industry - but as usual, we have Google to the rescue. According to Search Engine Land, "Google has developed a new Google Analytics cookie that will be used to capture campaign and conversion data from Safari in a way that conforms with ITP." Search Engine Land

Amazon ‘1-Click’ patent expires today, get ready for faster web-wide checkout
Amazon's patent on '1-Click' checkout has expired - this means that eCommerce platforms can now duplicate this functionality on their own sites. This is expected to reduce cart abandonment for shopping sites and make a more convenient user experience. Marketing Land

73% Of Broadband Consumers Want To Tightly Control Their Personal Data
According to MediaPost: "A large majority (73%) of U.S. broadband consumers express a desire to keep tight control over access to their personal data, with nearly half being very concerned that someone will access the data without their permission, according to a new report by Parks Associates." MediaPost

What were your top digital marketing news stories this week?

We'll come back next week with more top digital marketing news. Have something to share? Email the newsroom or Tweet to @toprank.

The post Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords appeared first on Online Marketing Blog - TopRank®.

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