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Online Marketing News: Unwrapping Shoppers, Growing Ad Revenue & Millennial Loyalty


holiday-shoppers-2016-infographic Unwrapping the 2016 Holiday Shopper [Infographic]
The holiday season is undeniably important for eCommerce brands — especially this year with a 17% YOY revenue increase. But how do holiday shoppers go about their research and purchasing? This infographic shows how users are browsing and shopping for their holiday purchases. Signal Digital Ad Revenues Grow 19% Year-Over-Year in First Half of 2016, Hitting Landmark High of $32.7 Billion
IAB reports: “digital advertising revenues in the United States for the first half of 2016 have reached an all-time high, scaling to $32.7 billion […] This represents a 19 percent increase over last year’s then record-setting half-year revenues of $27.5 billion.” This and many more insights can be found in their full report. IAB Facebook Releases New Report on Brand Loyalty and Millennials
A recent Facebook survey of over 14k adults showed that 77% of people are considered brand loyal. 37% of those brand loyal Millennials make repeat purchases and consider themselves brand loyal, while 40% make repeat purchases but don’t necessarily consider themselves brand loyal. Social Media Today Creative Sparks That Hit the Content Mark: 9 Lessons From 75 Brands
Sometimes, to learn the best kept secrets of expert content marketers, we must study their work. This new eBook from Content Marketing Institute studied content from 75 brands to help identify the path to content marketing success. The kinds of media studied varied from blogs and magazines to social media platforms and multichannel experiences. Content Marketing Institute Google Webmaster Blog: Mobile-first Indexing
Since so many Google users are using mobile to search, yet Google is still using the desktop version of a site or page’s content to determine search relevance, the folks at Google have begun experimenting with mobile-first indexing to help make mobile results more relevant for searchers. Google Webmaster Blog facebook-users-net-worth-revenue The Most Shared Brand Blog Posts: Length, Language, and Title Trends
MarketingProfs reports: “Relatively long and fairly complex—though not overly difficult—blog posts by brands garner the most social shares, according to recent research from TrackMaven […] Blog posts that are fairly long, between 1,200 and 1,400 words, receive the most social shares (428) per post, on average, the analysis found.” MarketingProfs Facebook Shares Snapchat Attack Plan, Including a New Camera
Facebook is planning to build cameras right into their existing apps, according to a recent statement from Facebook CEO Mark Zuckerberg. For example, in messenger, the camera would be more readily available, and include additional filters for users to overlay on their images. Ad Age Google Says it is Now OK to Put Content Behind Tabs
Google has determined that it will now give content that’s hidden behind tabs — in an effort to improve user experience — full weight in terms of organic search. This means that crawlers are no longer ignoring ‘hidden’ content as they had previously. Search Engine Journal What were your top online marketing news stories this week? I’ll be back next week with more marketing news stories. Have something to share? Leave a note in the comments or Tweet to @toprank.

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Digital Marketing News: ROI Acronyms, Google Ranking Factors and Twitter’s New Look

Digital Marketing News: ROI Acronyms, Google Ranking Factors and Twitter’s New Look

The Hipster’s Guide to ROI [Infographic]
Marketing lingo has expanded and with all of the acronyms, it’s hard to decipher and differentiate combinations of letters. This infographic will show you the most common acronyms and esoteric language related to marketing ROI, giving you an explanation of what they are and why they matter. (LinkedIn Marketing Solutions Blog)

SEMrush Ranking Factors Study 2017
Google ranking factors constantly updates with every major algorithm change. In this report, the 12 most substantial and controversial factors (including website visits, pages per session and content) were chosen to show what impacts search results and to identify consistent patterns in the ranking mechanism that could be helpful to the SEO community. (SEMrush)

Check Out Our New Look!
Twitter has listened to the feedback from its users and have made some updates to the design. Some of the new features include: Typography has been refined to be more consistent with bolder headlines and rounded profile photos, Tweets are now updated instantly on the mobile app with replies, retweets and like counts so you can see real-time conversations and links to articles and websites now open in Safari’s viewer in iOS so you can easily access accounts on websites you’re already signed into. (Twitter Blog)

LinkedIn Adds Images in Comments, New Opportunities for Job Listings
There have been many small yet impactful new updates to LinkedIn recently, due to audience demand. One new feature is you can now add images into comments on posts within the LinkedIn platform. Another boost for LinkedIn is Google’s new tool which helps people find jobs directly through Google search, which sorts through various listings, including LinkedIn. (Social Media Today)

Instagram Stories Now Has 250 Million Daily Active Users, Heating Up Its Rivalry With Snapchat
Instagram Stories is the section of disappearing posts, which recently pulled ahead of Snapchat with an increase of 50 million users in just two months. Instagram also announced that users are now allowed to replay live video instead of it immediately disappearing. (AdWeek)

Google’s Job Listings Search is Now Open to All Job Search Sites & Developers
Google is now offering a formal path for outsiders to add job listings in Google search. Although it doesn’t have an official name, it’s part of the Google for Jobs initiative. You can also track how well your job listings are doing in Google search with a new filter in the Search Analytics report in the Google Search Console. (Search Engine Land)

Oh, How Pinteresting!
Pinterest rolled out a fresh new look for Lens, and instead of only being able to recreate your favorite restaurant dishes at home, Lens can now recognize and recommend outfit ideas including shoes, shirts, hats and other styles. The new interface and built-in tools make it easy to Lens the world around you. (Pinterest Blog)

The Most Important Skills for B2B Tech Marketers
B2B technology marketers rely on many skills for their niche market. The most important skills among Millennials, Generation Xers and Baby Boomers were soft skills, including communication and people management and writing skills. Others included digital media marketing and content marketing. (MarketingProfs)

What were your top digital marketing news stories this week?

We'll be back next week with more top digital marketing news stories. Craving more news in the meantime? Check out TopRank Marketing on Twitter @toprank!

The post Digital Marketing News: ROI Acronyms, Google Ranking Factors and Twitter’s New Look appeared first on Online Marketing Blog - TopRank®.

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