Home / Trends In E-Marketing & E-Business / The Only Factor: The key to high-performing webpages

The Only Factor: The key to high-performing webpages

When potential customers click on a webpage, they ask themselves — either consciously or unconsciously — three important questions: Where am I? What can I do here? and Why should I be here? If you don’t answer all three within the first four to six inches of the page, you are losing customers — and you are losing revenue.

In this Quick Win Clinic episode, Flint McGlaughlin optimizes a webpage submitted by Issues Ink, a content marketing agency for agricultural companies. The page does a good job of answering two of the questions, but it fails to answer the most critical one — why should I be here? In other words, why should I consider you over anyone else? This is called the “Only” Factor.

Watch the video to learn how to avoid this pitfall and get the highest response rate.

Click Here For Original Source Of The Article

Check Also

Content Conversations: Top Content Marketing Lessons Learned in 2017

One of the best ways to improve your skills as a content marketer is to learn from the successes and failures of other marketers. And as we near the end of 2017, many marketers are reflecting on what has (and hasn’t) worked in the past year and looking to what this means for content goals [...]

The post Content Conversations: Top Content Marketing Lessons Learned in 2017 appeared first on Online Marketing Blog - TopRank®.

Leave a Reply

Your email address will not be published. Required fields are marked *

css.php