Home / Trends In E-Marketing & E-Business / The Prospect’s Perception Gap: How to bridge the dangerous gap between the results we want and the results we have

The Prospect’s Perception Gap: How to bridge the dangerous gap between the results we want and the results we have

Share

There is no such thing as a brand promise — only a brand expectation — after the experience of the value proposition.

Brands make promises all the time, and most of them ring empty and hollow on the ears of a prospect — even if the brand can actually keep its promises.

There is, inherent in every transaction, a perception gap in the mind of the prospect that must be bridged before an exchange can take place.

In April, Flint McGlaughlin, Managing Director, MECLABS (the parent company of both MarketingExperiments and MarketingSherpa), lectured on this gap and how marketers can close it.


You Might Also Like:

Session Replays and Presentation Slides from MarketingSherpa Summit 2017

The Marketer’s Blind Spot: 3 ways to overcome the marketer’s greatest obstacle to effective messaging

What 15,000 Commercial Experiments Reveal About Why People Are Chosen

Click Here For Original Source Of The Article

Check Also

5 Ingredients to Master the Perfect Content Marketing Recipe #DSMPLS

5 Ingredients to Master the Perfect Content Marketing Recipe #DSMPLS

Creating content day in and day out is exhausting. Constantly coming up with creative ideas and pushing yourself to come up with things you’ve never thought of is incredibly hard. But luckily, TopRank Marketing’s Executive Content Chef, Ashley Zeckman, was in the kitchen to help us cook up strategies for content creation at Digital Summit [...]

The post 5 Ingredients to Master the Perfect Content Marketing Recipe #DSMPLS appeared first on Online Marketing Blog - TopRank®.

Leave a Reply

Your email address will not be published. Required fields are marked *

css.php