Home / Trends In E-Marketing & E-Business / The Two Customer Conclusions Every Product Launch Should Foster

The Two Customer Conclusions Every Product Launch Should Foster

Share

In our work with Research Partners, we often get asked about new product launches. Eric Ries talks about product launches in his book The Lean Startup. In that book, he introduces a concept called the minimum viable product.

According to Ries:

…the minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort…

In this video, MECLABS Managing Director and CEO, Flint McGlaughlin, talks about Reis’ idea and provides a simple, two-question framework for determining what your own minimum viable product should be.

You might also like:

Download the free 30 Minute Marketer: Value Proposition – Learn how to identify and communicate your value proposition

Learn more about product development in the Communicating Value & Web Conversion graduate certificate program from the University of Florida and MECLABS Institute

Does Your Product Launch Call for a New Brand? 4 Tactics to Protect Your Reputation

How an Exhibit Manufacturer’s Product Launch Exceeded Aggressive Sales Forecasts by 38%

The MECLABS Conversion Heuristic Applied: How a single-product ecommerce site can optimize its sales with a tested methodology

Best Practices Are Often Just Pooled Ignorance: How to avoid this mistake by mapping your customer’s thought sequence

Click Here For Original Source Of The Article

Check Also

How to Use Transitional Phrases to Keep Your Readers Sliding Down the Page

Some writers seem to have a magic touch… One minute you’re reading their opening, and before you know it, you’ve reached the end of their article. Their content reads so smoothly, it’s almost impossible to stop. So how do they do it? Well, great writers are meticulous about making each line flow seamlessly into the(...)

Leave a Reply

Your email address will not be published. Required fields are marked *

css.php