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The Two Customer Conclusions Every Product Launch Should Foster

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In our work with Research Partners, we often get asked about new product launches. Eric Ries talks about product launches in his book The Lean Startup. In that book, he introduces a concept called the minimum viable product.

According to Ries:

…the minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort…

In this video, MECLABS Managing Director and CEO, Flint McGlaughlin, talks about Reis’ idea and provides a simple, two-question framework for determining what your own minimum viable product should be.

You might also like:

Download the free 30 Minute Marketer: Value Proposition – Learn how to identify and communicate your value proposition

Learn more about product development in the Communicating Value & Web Conversion graduate certificate program from the University of Florida and MECLABS Institute

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How an Exhibit Manufacturer’s Product Launch Exceeded Aggressive Sales Forecasts by 38%

The MECLABS Conversion Heuristic Applied: How a single-product ecommerce site can optimize its sales with a tested methodology

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What were your top digital marketing news stories this week?

We'll come back next week with more top digital marketing news. Have something to share? Email the newsroom or Tweet to @toprank.

The post Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords appeared first on Online Marketing Blog - TopRank®.

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